The Cost of Resistance: Clinical Coding Optimization
The Cost of Resistance Physician practices may be lagging behind hospitals when it comes to implementing clinical coding software. The Cost of Resistance Physician practices may be lagging behind hospitals when it comes…
Interview with Paul Tunnah Founder of Pharmaphorum
Paul Tunnah is the CEO and Founder of pharmaphorum media. He received both an MA in Biochemistry and DPhil in Biological Sciences from Oxford University. Prior to founding pharmaphorum media,…
Hospitals and Social Media: Are You Engaging the Right Audience?
Many hospitals are using social media as part of a broader marketing strategy with the goal of engaging patients. A recent study, however, suggests that hospitals that actively manage their…
Hospital Ad-Wars: Who Wins When Titans Clash?
This is a story about competing hospital systems where the legal wrangling spilled into contentious advertising. This is a story about competing hospital systems where the legal wrangling spilled into…
Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.
Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. Here’s why…
Better Medical Marketing with the New (and Free) Medicare Data Set of 880,000 Providers
In 2012, 880,000 physicians and providers billed a total of $77 billionThe U.S. medical market has been in turmoil since the U.S. Centers for Medicare and Medicaid Services released a…
Best Practices for Proxy Data Access
TOWER has helped clients understand patient needs and expectations around granting proxy access to family and friends who assume critical rolls in helping the patient manage care process, such as,…
Increase SEO Backlinks with Current Events
Building external links back to your website or blog is a great way to help with your organic search engine optimization (SEO) or increase rankings in search engines. Building external…
Use “FAQs” to Produce Marketing Content for Your Medical Practice
The age of the family general practitioner has given way to the age of specialization. With more physicians practicing in highly specified fields, it is no wonder that doctors often…
Prescription Drugs in the United States [INFOGRAPHIC]
Here's a great infographic about prescription drugs in the United States. Some highlights: Here's a great infographic about prescription drugs in the United States. Some highlights:Prescription drugs account for 10…
