Clinical Trial Engagement Apps Leverage Social, Rewards, Predictive Analytics
First published on MedCityNews.com. Clinical trials cost drug companies a lot of money and can experience delays or even higher costs when patients drop out. First published on MedCityNews.com. Clinical trials cost…
Getting the Best from Your Healthcare Advertising Agency
These days, marketing performance expectations are sometimes found under the “squeeze every nickel” heading. Maybe giant corporations once had fat and slushy budgets, although we doubt the successful ones used…
Patient Activation and the End of Health Insurance Companies
Two noteworthy articles caught my attention this week. One was an article by Wall Street Journal columnist Laura Landro called, How Doctors Rate Patients. The other was a March 27th piece…
The Ultimate Guide for Finding and Editing Images for Your Medical Website
The right images are key to your marketing communication Visual aids are a key part of your internet marketing and your marketing communication. Establishing a brand online is best done…
HCP Use of Social Media for Recruitment [INFOGRAPHIC]
Clinicians today are stepping up and taking charge of their career path by utilizing social media to find the perfect job in their network. Physicians are becoming more adventurous and…
Fundings in Medtech 2009-2014: A Contrarian View
Since 2008, medtech has taken a lot of hits. Indeed, when the capital crunch hit, medtech was not viewed as the safest place for investment by a suddenly very risk…
5 (More) Ways to Wake Up Your Underachieving Website
A unproductive (or outright lazy) employee wouldn’t last long in a well-managed medical practice. And, considering the investment that most doctors have sunk in their website, it’s frustrating to discover…
When It Comes to Denial Management, Qualitative Data Is Your Best Ally
When faced with a denied claim, your first question as a physician, biller or consumer should be why? When faced with a denied claim, your first question as a physician,…
Hooray for High-Priced Hepatitis Treatment Sovaldi
Congratulations to Gilead Sciences for producing Sovaldi (sofosbuvir), which cures hepatitis C about 90 percent of the time. The drug has a list price tag of $84,000 for 12 weeks…
Doctors 2.0 & You Videos: Serious Games – Jurriaan van Rijswijk, Jennifer Stinson and Oxana Kolosova
Serious Games bring essential techniques to bear on digital health. Gaming, gamification are rising in interest. Enjoy the following three videos with perspectives from Russia, the Netherlands, and Canada, all speakers…
