Top 10 Healthcare Takeaways from #SXSW2014: Part One
As I did in 2013 for SXSW, here are five of my Top 10 Takeaways from #SXSW2014 that can be applied to healthcare. Stay tuned for the remaining five later…
Choose Carefully: Keyword Match Type Tips for Medical Search Marketing
Choosing keyword match types is almost as important as selecting the keywords themselves. Keywords are the “what” when targeting search engine users, while match types are the “how”. Match types…
ESPN’s Stuart Scott: Kickboxing Cancer
I have always admired ESPN sports anchor Stuart Scott, 48, of West Hartford, Connecticut. Maybe it’s because he’s originally from North Carolina, where I lived for 12 years. Maybe it’s…
Health IT, Necessary But Not Sufficient: A HiMSS14 Interview with Farzad Mostashari
Farzad Mostashari, former National Coordinator of Health IT and current Visiting Fellow, Engelberg Center, Brookings Institute was walking by our Health Innovation Media video setup at HiMSS 2014 in Orlando. We asked him to come over and say…
Three Ways to Monitor Your Hospital’s Reputation Online
Let’s face it: good or bad, people are talking about your facility. It is the world of Web 2.0 that we all live in and because of social media; everyone…
Clinical Trial Patient Accrual: Good, Bad, and Ugly
Clinical trials for cancer patients can be a life-saving opportunity. But most clinical trials do not even finish due to lack of patient participation. Why is this? Clinical trials for…
Medical Marijuana in Massachusetts: Is the Application Process Broken?
On January 31, the Massachusetts Department of Public Health announced that it had identified twenty provisionally-approved applicants for certificates of registration to operate
The Sorry State of Health Economics
First a disclaimer. I have never taken a course in health economics. I have never taught a course in health economics. I have never even read a health econ textbook.Recently,…
Wellbeing Starts in the C-Suite
Recently an employee from a nationally known firm based in my city came in for his wellness “physical.” He works 16-hour days from home, rarely leaving his computer. He is…
The Power of Conversations Between Physicians and Patients
People always ask me how I got started with my work in physician-patient communications. Like so many people, I had a story that I felt needed to be told. Much…
