It’s Counterintuitive: Cancer and Laughter
Dr. Michael Keating and CLL Patient Shari Brenner who brings him a homemade cake at every visit Dr. Michael Keating and CLL Patient Shari Brenner who brings him a homemade…
Knocking Down the Walls: Healthcare Reform That Will Drive Remote Patient Engagement
Health care reform brings significant changes to the way health care is delivered and paid for. Tying reimbursement to the quality of care shifts financial responsibility to the provider. The…
Health Reform: Making the Senate Republican Plan Better
Three Republican Senators have released a health-care reform proposal that has attracted much attention. One of the three, Orrin Hatch, is likely to chair the Senate Finance Committee if the…
Twitter Recognizes Boehringer Ingelheim as a Pioneer
I have written previously about how powerful I think Twitter is as a channel for a regulated industry like pharmaceuticals. I have written previously about how powerful I think Twitter…
Engaging Patients vs. Patient Engagement
Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means, or even with…
We Ask Physicians to Lower Cost, Then Penalize Their Innovation
We penalize efficient physicians that leverage innovation, then we cut their reimbursement to control healthcare costs (even more if Sustainable Growth Rates were implemented). How has that been working out…
New Study Mimics the Effects of Alzheimer’s Disease to Increase Public Awareness
Today, more than 5 million Americans live with Alzheimer’s disease, making it the sixth leading cause of death in the country. No doubt, Alzheimer’s is a huge deal for the…
Why Foreign Companies Should Take Chinese Social Media Seriously
Over the New Year break, I took a vacation trip to Japan with my parents before we headed back to Chengdu, my hometown in China. One day, while we were…
5 Must-Have Calls-to-Action on Your Medical Website
Your website provides an excellent opportunity to introduce your medical practice to a wider audience than almost any other advertising means. However, it is your website’s calls-to-action that help to…
Patient Engagement in Healthcare: Stewards of the Brand Promise
Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to…
