5 Must-Have Calls-to-Action on Your Medical Website
Your website provides an excellent opportunity to introduce your medical practice to a wider audience than almost any other advertising means. However, it is your website’s calls-to-action that help to…
Patient Engagement in Healthcare: Stewards of the Brand Promise
Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to…
#hcsmca: A Social Network Analysis of Our Community
Back in Nov-Dec 2011 social scientists Anatoliy Gruzd, PhD and Caroline Haythornthwaite, PhD, did a social network analysis of #hcsmca. Back in Nov-Dec 2011 social scientists Anatoliy Gruzd, PhD and…
Mobile Technology and the New Era for Medical Marketing
Epocrates study on use of mobile technology Epocrates study on use of mobile technologyMobile technology (mHealth) has revolutionized the way people communicate. In a study conducted by Epocrates (Maximizing Multi-Screen…
Making Health Addictive: Employ Subliminal Messaging
Since I gave a keynote at the 2013 Connected Health Symposium called “Making Health Addictive,” I’ve been posting on this topic in order to explain some of the concepts in…
Patients to Have Right to Access Lab Test Result Data
The lab test result data access rule is finally final. The lab test result data access rule is finally final.See the HHS presser and the final rule, which is scheduled…
Beyond the Buzz: Healthcare Social Media
Healthcare social media is more than just a marketing buzzword; as the Internet increasingly becomes the medium of choice for researching health information, social media has become an important channel…
More Nursing Shortage Myth Building
My piece on the nursing shortage myth received more than 100 comments when it was reposted on the Health Care Blog a year ago. My basic theme was as follows:…
Physician Use of mHealth [INFOGRAPHIC]
Have a look at this great infographic about the US physician use of mobile technology. Some striking figures: Have a look at this great infographic about the US physician use…
CVS Kicks the Habit: No More Tobacco Products. What’s Next?
The CVS pharmacy chain announced that it will stop selling tocbacco products effective October. The CVS pharmacy chain announced that it will stop selling tocbacco products effective October.I have often…
