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healthcare marketing tips
Business

7 Counterintuitive Tips: Creating Content That Actually Means Something

The overwhelming deluge of information spewing from the Internet—on any and every imaginable topic—implies that “more is better.” For proof, look no further than the most innocuous Google search. Type…

Lonnie Hirsch
Lonnie Hirsch
December 4, 2013
health insurance across state lines
BusinessFinanceHealth ReformPolicy & LawPublic Health

Selling Insurance Across State Lines

It's Already Done – Sort of It's Already Done – Sort of Most insurance companies are multi-state, but have “franchises” that are state corporations. These are necessary because different states…

DrTerrySimpson
DrTerrySimpson
December 4, 2013
generic adderall
BusinessFinance

Generic Adderall XR to Be Sold in 2016 Under Agreement Struck Between Shire and Sandoz

Adderall XR producer Shire has agreed to supply an authorized generic version of the attention-deficit/hyperactivity disorder (ADHD) drug to Sandoz Inc., the generic division of Novartis. 

Susan Scutti
Susan Scutti
December 4, 2013
siemens healthcare
BusinessHealth ReformPolicy & LawTechnology

RSNA 2013: Obamacare and Manufacturers – A Siemens Perspective

Yesterday ... and all the website troubles have been blown away. Well, perhaps, and perhaps the long-awaited fix is insufficient to meet consumer demand. The Affordable Care Act (ACA), aka…

Steve Goldstein
Steve Goldstein
December 4, 2013
RSNA 2013 HIV research
Radiology

RSNA 2013: Advancing Towards an HIV Cure?

Can radioimmunotherapy (RIT) be effective in helping to find a cure for the human immunodeficiency virus (HIV)? Researchers have used RIT to destroy remaining HIV-infected cells in the blood samples…

Steve Goldstein
Steve Goldstein
December 4, 2013
23andMe FDA warning
DiagnosticsMedical EthicsMedical InnovationsPolicy & LawWellness

BioPharma Beat: 23andMe – Now What?

By now everyone has heard of the very pointed and frustration-toned warning letter that 23andMe received from the F.D.A., which ordered the company to immediately stop selling and marketing their…

David Davidovic
David Davidovic
December 4, 2013
HIV
NewsSpecialties

Aggressive New HIV Strain In West Africa Develops Into AIDS More Rapidly

Over 60 epidemic strains of HIV-1 exist in the world, so when researchers discovered a new one in West Africa, the only alarm bell that sounded was the fact that…

Susan Scutti
Susan Scutti
December 3, 2013
pharma and social media ROI
BusinesseHealthFinanceSocial Media

The Three Letters That Kill Social Media in Pharma

An interview I did recently for an organisation conducting some research into the future of social media use by the pharmaceutical industry prompted me to remind them, and myself, that…

Paul Tunnah
Paul Tunnah
December 3, 2013

RSNA 2013: President’s Address Encourages Radiologists to Embrace Multidiscinplinary Teams

This year’s theme for RSNA is “The Power of Partnerships” and it has been easy to see this in action simply by walking the halls of the McCormick Convention Center…

Rich Pulvino
Rich Pulvino
December 3, 2013
MRI brain scan
DiagnosticsMedical DevicesRadiologyTechnology

RSNA 2013: Imaging Key to Diagnosing Brain Injuries in Veterans

Using a special type of magnetic resonance imaging (MRI), researchers have found that soldiers who suffered mild traumatic brain injury (MTBI) induced by blast exposure present long-term brain differences, according…

Steve Goldstein
Steve Goldstein
December 3, 2013
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