The Adopt One! Challenge: The First Step to Better Patient Engagement and Patient Experiences
A journey of a thousand miles begins with a single step. Or in the case of the Adopt One! Challenge…by encouraging physicians across the U.S. to commit to adopting one…
Metaphor in Video: Simple Ways to Improve Patient Education and Boost ROI
As a pharmaceutical marketer, your deep knowledge of the industry and the science behind your products is a powerful thing. You use it every day to create a healthier population.…
JAMA Viewpoint Calls for Revising Physician Social Media Guidance
In a viewpoint published in the Journal of the American Medical Association, three ethics and psychiatry experts from Johns Hopkins University argue that industry guidelines on online medical professionalism inappropriately…
Are You Braced for 2014 Insurance Premiums? Will You Pay More or Less?
Summary: With 2014 approaching rapidly, do you know how much you will pay for health insurance? Do you know the factors used to determine the cost? Will you be able…
The New Patient Engagement Model: Changing (and Improving) the Way We Do Business
Change Is Coming to Traditional Business Models, Whether We Like It or NotAccelerating changes in the global economy are creating extreme pressures on business leaders to respond with improved strategic…
Can We Lower the Risk of Second Cancers?
Linda Lewis, former editor of More and Today’s Parent magazines, Canada. (Photo credit: John Van Der Schilden) Linda Lewis, former editor of More and Today’s Parent magazines, Canada. (Photo credit: John Van…
Technology Access Could Lower Barriers to Clinical Trial Acceptance
"Research is to see what everybody else has seen, and to think what nobody else has thought." Nobel Laureate Albert Szent-Gyorgyi no doubt would be impressed with the modern pace…
Alzheimer’s Drug Development: An Avant-Garde Approach
Originally published on MedCityNews.com. Originally published on MedCityNews.com.A handful of high-profile Alzheimer’s disease drugs have failed in late-stage clinical trials in the last year — at least two of them…
Visit Your Parents…or Else
Grown children in China must visit their parents or potentially face fines or jail, a revised "Elderly Rights Law" mandates. Being ridiculed by many, the intent is probably more important…
Social Media: One Size Doesn’t Fit All
When we think about the boundaries of communication technology and social media, we tend to put students, residents, and faculty into the same bucket. Policies for one are the policies…
