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Marketing Medical Devices to Consumers, Not Patients
Medical Device and Diagnostic Industry (MDDI) recently published an article which stated that…
In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO
Most healthcare advertising agencies will not admit it, but some clients are…
The Impact of US Healthcare Spending [INFOGRAPHIC]
The American healthcare system is one of the most expensive in the…
Create Tracking Metrics for ICD-10 Preparation
ICD-10 compliance involves more factors than just being ready for the
Direct Primary Care Goes to Washington
A senator and a state representative from Idaho recently proposed legislation in…
5 Hospital Marketing Strategies to Improve Patient Acquisition
Not so very long ago hospital marketing focused on brand management and…
Defining the Point of Care Market
It’s useful to segment and analyze markets for developing company and product…
Let Strategy Drive Healthcare Marketing Decisions (Part 3)
We’ve all been there. That place where we’re executing carefully crafted marketing…
Knocking Down the Walls: Healthcare Reform That Will Drive Remote Patient Engagement
Health care reform brings significant changes to the way health care is…
