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How Cleveland Clinic Builds Brand Recognition via Multichannel Marketing
Paul Matsen Cleveland Clinic Paul Matsen Cleveland Clinic Stewart Gandolf, CEO of Healthcare…
How to Build Realistic Patient Expectations with Hospital Marketing
One of the biggest challenges for hospital marketers is balancing patient expectations…
Multibriefs: Exclusives for Healthcare Administration Associations
Over the years I've contributed articles to several publications, and often repeatedly,…
Protected Health Information Security: You Should Be Worried
It seems like every day, we hear another story in the news…
Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment
An August 13 Forbes.com article by Henry I. Miller and S. Stanley…
Have ACOs Failed to Incentivize Providers?
Since there has been an ongoing and rather enormous shift away from…
Take a Deep Breath: Marijuana Product Placement Is on the Way
Paid product placements for cigarettes are back on the big screen. The tobacco…
Why Do I Only Get 10 Minutes with My Doctor?
Good question. You call for an appointment and are told it will…
Adopting Technology in Healthcare for the Right Reasons
Regulations, process, and records keeping are all important parts of managing health…
