9 Success Keys: How to Make Your Social Media Truly Engaging
The words “social media” and “engagement” seem to be joined at the…
Grow Your Medical Practice’s Patient Volume by Marketing to New Movers
More than 14 percent of the U.S. population moves each year, according…
Forget Patient Advocacy: Be a Patron of Patients
No doubt your marketing plan contains a mélange of patient KOL tactics.…
ACA Rollout Hits Some Massachusetts Businesses Harder Than Expected
Like many, I’ve been surprised that the rollout of the Affordable Care…
Top 10 ICD-10 Codes You Won’t Believe Are Real
ICD-10: Coming to a Hospital Near You (eventually).The hassle of adopting ICD-10…
CLL and Lymphoma Drug Approvals: Kudos to the FDA
Dr. Richard Pazdur, director of the Food and Drug Administration’s cancer drug…
Navigating the Hospital Maze: Is Poor Design Destroying Your Branding?
You don’t feel well, you have anxiety about your appointment, and to…
Meeting the Deductible: Cancer Drugs, Insurance and a Happy Ending
Summary: Denied claims, long arguments, an eternity spent on hold arguing over…
2014 Medicare Payment Cuts for Radiology Services
In 2014, radiology practitioners are facing a rapidly-shifting professional landscape. New technology,…
FDA Social Media Guidance: Hangout on Air
Last month, the FDA released draft guidance on social media and internet…
