Top Tips to Boost Facebook Engagement
For a hospital, Facebook is a great social medium to connect with…
A Meeting of Minds on the Value of Healthcare IT
As healthcare providers face challenges from empowered patients, the increasing impact of…
Marketing Medical Devices to Consumers, Not Patients
Medical Device and Diagnostic Industry (MDDI) recently published an article which stated that…
Establishing Your Own Private Clinic: A Case Study
Starting your own private practice can be a daunting task, especially when…
Collaboration: Emerging From Below
The January issue of Health Affairs focuses on the benefits of "communication-and-resolution programs” (CRPs),…
Practical Advice for HIMSS 2014 Attendees
HIMSS14, the big conference for all things dealing with health IT, is…
Why All Hospitals Are Also Digital Companies
The web has changed the way the world does business. You don’t…
Keeping Medical Device Designs Relevant in a Big Data World
Last week I presented the closing keynote at the Medical Design &…
Physicians Love to Text, Too
Most patients probably don’t care how their doctors communicate with each other…
In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO
Most healthcare advertising agencies will not admit it, but some clients are…
