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How 23andMe Got in Trouble
Open sesame? Open sesame?Lukas Hartmann shares a great, detailed story (My deadly…
CVS Kicks the Habit, with Implications for Consumer-Centered Healthcare
CVS/Pharmacy’s recent announcement that it will cease selling tobacco products in all…
The Role of a Certified Nurse-Midwife [INFOGRAPHIC]
What Is a Certified Nurse-Midwife?Certified nurse-midwives are licensed healthcare practitioners educated in…
Defining the Point of Care Market
It’s useful to segment and analyze markets for developing company and product…
CVS and Cigarettes: Asking the Wrong Follow-Up Question
After CVS, what’s next for smoking? After CVS, what’s next for smoking?CVS’s…
Let Strategy Drive Healthcare Marketing Decisions (Part 3)
We’ve all been there. That place where we’re executing carefully crafted marketing…
What Is the Penalty for a HIPAA Violation?
HIPAA violations are expensive. The penalties for noncompliance are based on the…
Knocking Down the Walls: Healthcare Reform That Will Drive Remote Patient Engagement
Health care reform brings significant changes to the way health care is…
