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Creating a Compelling Call-to-Action to Obtain New Patients
Call-to-action (CTA) buttons on a website are meant to catch a user’s…
More Sign Posts on the Road to Connected Health Adoption
Just three weeks ago, I wrote about sign posts on the road…
A Medicaid Block Grant by Any Other Name Would Stink
The Burr-Hatch-Upton proposal to replace the Affordable Care Act (ACA) calls for…
2015 CPT Coding Changes and Your Radiology Practice
2015 CPT coding changes that are taking effect will mostly cause issues…
From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare
Unlike a majority of marketers who promote a single product, healthcare marketers…
Online Bill Pay Starts to Accelerate in Healthcare
Cough it up Cough it upBack in the good old days patients’…
HIPAA Audits: The Latest Oracular Prognostications
OMB cleared the HIPAA pre-audit survey late last week. OMB cleared the…
Should Hospital Websites Be Labeled for Consumers as Advertising?
Hospital advertising is in the spotlight, and we wonder how your facility…
