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BioPharma Beat: The Uberization of Healthcare – A Silly Extrapolation
New start-ups focusing on digital health are being born daily. I regularly…
Digital Marketing Pitfalls and How to Avoid Them in Healthcare
Any hospital marketing professional will tell you digital advertising can make or…
Is Social Media Worth the Risk for Pharma?
It’s a question that comes up all the time in my discussions…
Are Epiphanies the Key to Fixing Healthcare?
Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic Motivations Extrinsic Rewards…
Are Epiphanies the Key to Fixing Healthcare?
Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic Motivations Extrinsic Rewards…
How to Take Great Smartphone Photos for Social Media
The most effective social media content is real-time content (or very…
Competition and the Revolutionary Rise of Healthcare Marketing
Healthcare’s harsh business reality is that no one can afford to underestimate…
Beyond the Buzz: Let’s Get Visual with Healthcare Social Media
I recently published an article on the key trends to watch in social media…
Strategic Positioning for Healthcare Organizations
In my work with global pharmaceutical, diagnostics and medical device companies, I…
Marketing When Your Waiting Room Is Full
Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant…
