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Strategic Positioning for Healthcare Organizations
In my work with global pharmaceutical, diagnostics and medical device companies, I…
Marketing When Your Waiting Room Is Full
Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant…
How to Make Your Blogs Go Viral
The Internet produces a ton of content. Whether it’s unique text, images…
Is Your Online Community a Ghost Town?
This is the last post of 4 in preparation of the #hccmty flipped panel by Colleen…
The GOP Replacement Plan: Common-Sense Consumer Protections?
It is smart politics to start off a negotiation with an olive…
Is Social Media Part of Your Clinical Trial Recruitment Strategies?
If you’re struggling with low patient enrollment in your clinical trials, you’re…
8 Months Until ICD-10 Implementation: What to Know
Most medical providers are aware that October 1, 2015, is the date…
The Affordable Care Act: Healthcare Marketing Friend or Foe?
It is estimated that up to 32 million people will receive insurance…
