Engaging Patients vs. Patient Engagement
Patient engagement today is often being used as a technology initiative, whether…
Twitter Recognizes Boehringer Ingelheim as a Pioneer
I have written previously about how powerful I think Twitter is as…
Why Foreign Companies Should Take Chinese Social Media Seriously
Over the New Year break, I took a vacation trip to Japan…
New Study Mimics the Effects of Alzheimer’s Disease to Increase Public Awareness
Today, more than 5 million Americans live with Alzheimer’s disease, making it…
#hcsmca: A Social Network Analysis of Our Community
Back in Nov-Dec 2011 social scientists Anatoliy Gruzd, PhD and Caroline Haythornthwaite,…
Mobile Technology and the New Era for Medical Marketing
Epocrates study on use of mobile technology Epocrates study on use of…
Patient Engagement in Healthcare: Stewards of the Brand Promise
Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers…
Making Health Addictive: Employ Subliminal Messaging
Since I gave a keynote at the 2013 Connected Health Symposium called…
Patients to Have Right to Access Lab Test Result Data
The lab test result data access rule is finally final. The lab…
Beyond the Buzz: Healthcare Social Media
Healthcare social media is more than just a marketing buzzword; as the…
