By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Revenue Cycle News
    Telemedicine’s Impact on Value-based Care
    March 2, 2016
    Hard choices on Health Care at Home and Away
    August 23, 2017
    Journalists Decry WH Decision to Pull Physicians’ Database
    September 16, 2011
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How a Tear-Jerking Cleveland Clinic Video Went Viral
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > How a Tear-Jerking Cleveland Clinic Video Went Viral
BusinesseHealthHospital AdministrationSocial Media

How a Tear-Jerking Cleveland Clinic Video Went Viral

Deanna Pogorelc
Deanna Pogorelc
Share
2 Min Read
SHARE

Originally published on MedCityNews.com.

Interestingly, the Cleveland Clinic’s empathy video that was passed around healthcare circles on social media this spring and summer wasn’t actually meant for consumers’ eyes.

More Read

#mHealth Summit: Serious Games Alive, Well and Prepared to Partner
7 Best Blogs to Follow About Healthcare Legislation
Why I’m Against Wellness
3 Surprising Hospital Leadership Trends
iPad App Makes Dermatology Offices More Efficient

Originally published on MedCityNews.com.

Interestingly, the Cleveland Clinic’s empathy video that was passed around healthcare circles on social media this spring and summer wasn’t actually meant for consumers’ eyes.

According to the health system’s senior director of multi-channel content, Scott Linabarger, and manager of digital engagement, Amanda Todorovich, the video was created to encourage its 40,000+ employees to be more empathetic. But when the health system’s CEO, Dr. Toby Cosgrove, showed the video at a State of the Clinic address and at Datapalooza this year, attendees began talking about and sharing the video on Twitter.

The content marketing gurus saw an opportunity to use that chatter to capture readers who might be interested in other content on HealthHub, the website where the Clinic shares informative content created by physicians, staff and other sources every day.

So they created a post on HealthHub to house the video and explain the idea behind it. Then they “gave it the full-blown social media treatment,” Todorovich said, sharing links to the HealthHub post to drive traffic there, rather than to YouTube.

At the Content Marketing World Health summit in Cleveland on Thursday, the video left a room of healthcare marketers in tears. So far it’s gotten almost a million views on YouTube, and the HealthHub post has been shared thousands of times through LinkedIn, Twitter and Facebook.

TAGGED:cleveland clinichealthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

healthcare providers
Hidden Injuries After An Accident: What Healthcare Providers Should Watch For
Infographics
July 15, 2025
pediatric healthcare spaces
Designing Calm: How Pediatric Healthcare Spaces Reduce Anxiety Through Thoughtful Design
Infographics
July 15, 2025
EHR
The Hidden Costs Of The ER: What You’re Really Paying For
Infographics
July 15, 2025
9 Lifestyle Tweaks That Can Add Years to Your Life
9 Healthcare Lifestyle Tweaks That can Add Years to Your Life
lifestyle
July 11, 2025

You Might also Like

3 Keys to Designing a Life-Changing Mobile Health Device

March 15, 2012

How to Deal With Online Patient Complaints

March 19, 2012
Image
BusinessSpecialties

Will The Surge In Celebrity Surrogacy Change The Business Of Fertility?

February 7, 2019

What is a Healthcare Innovation Really Worth?

July 31, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?