By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    email marketing in healthcare
    Harnessing the Power of Email Marketing in Healthcare
    October 26, 2023
    healthcare claims
    The Role of Communication in Resolving Complex Workers’ Compensation Claims in Healthcare Settings
    September 22, 2024
    Wounds and Wisdom: What Motorcycle Accidents Teach Us About Health and Healing
    Wounds and Wisdom: What Motorcycle Accidents Teach Us About Health and Healing
    February 12, 2025
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Engaging Physicians and Others The Purely Old Fashioned Way
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Engaging Physicians and Others The Purely Old Fashioned Way
Hospital Administration

Engaging Physicians and Others The Purely Old Fashioned Way

Stewart Gandolf
Last updated: August 24, 2015 2:13 pm
Stewart Gandolf
Share
5 Min Read
SHARE

If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information–directly and personally. This makes an unforgettable and lasting impression that grows relationships with physicians and professional colleagues.

If you prefer, think of this as an old fashioned, personalized and “analog” take on the benefits of social media sharing. But make it personal and direct…one-to-one. Here’s a short backstory:

If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information–directly and personally. This makes an unforgettable and lasting impression that grows relationships with physicians and professional colleagues.

If you prefer, think of this as an old fashioned, personalized and “analog” take on the benefits of social media sharing. But make it personal and direct…one-to-one. Here’s a short backstory:

More Read

Ben Loop, Vice President of Care Coordination and Analytics for Siemens
HIMSS14: Why We Need Healthcare Intelligence (As Well As Intelligent Healthcare)
How To Spice Up Conference Calls In The Healthcare Industry
The PCMH and Home Care Data: An Interview with Melissa McCormack
Hospital Revenues from Primary Care: Recruiting Firm Notes “Seismic Shift”
Think Patients Are Bad At Communicating? Rethink Your Systems

A feature article in the national news caught was in the news recently about Millennials in the workplace. A colleague sent it along to an associate, tagged with a “thought you might be interested” note.

That was it. But as it turned out, the article gave a vital boost to the work of the associate, which in turn expanded their service business. Remembering to share a bit of information with others was received as a thoughtful and much appreciated consideration with a positive impact.

How to use this technique to engage doctors and others…

The core concept is to be aware of the needs and interests of others, and to directly share content—such as news items, blog posts, surveys, white papers, academic papers, etc.—which will help them. Unexpected favors are a highly effective way to build relationships, and a low-key means to grow new business.

Doctor-to-Doctor: Specialists can provide information that helps general practitioners diagnose and/or refer.

Physician Liaison: Representatives can offer updates about advancements in your practice or in your medical specialty.

Staff-to-Staff: Office relationships are people-dependent, and sharing operational and personnel insights are mutually beneficial.

Non-medical sharing also works: People like to do business with people that they know, like and trust. Sharing information about events, hobbies and personal interests is often welcome among friends.

Enhancing Your Professional Reputation: Being a regular resource for timely and useful content reflects positively on the reputation of the practice (and the individual) as an informed and authoritative information resource. Providing an “informational gift” makes a lasting impression.

Three Secrets of Maximum Effectiveness…

First, recognize the needs and interests of the individual. Take time to absorb what others are talking about and identify those topics that are of concern to them. It’s not about what you have to say…it’s about what they want to know.

Direct beats digital by a mile. Of course email is quick and convenient, but there’s a hundred-fold greater impact when you can personally hand a piece of paper or printed report to the other person. It’s a higher level of personal connection that differentiates and is more memorable.

Casually ask if the information was helpful. You’re not fishing for a thank you here; it’s future fine-tuning. The recipient’s feedback helps you better understand the kind of content that will be useful and appropriate to share later.

For additional reading on this topic, click through to these articles:

  • Secrets of Engaging, Contagious and Sharable Content
  • 7 Useful Tips: How to Engage and Inspire Action and Social Sharing

Stewart Gandolf, MBA

Author information

Stewart Gandolf
Stewart Gandolf
Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a “rock-n-roll daddy” to two wonderful girls.
TwitterGoogle+LinkedIn

The post Engaging Physicians and Others The Purely Old Fashioned Way appeared first on Healthcare Success.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

3 Pathology Synoptic Reporting Examples

October 21, 2014

Blurred Lines: Angling for Advantage in the “New Normal” of the ACA

March 10, 2016

Medicaid Should Not Impoverish Doctors and Hospitals

July 28, 2014
top social media hospitals
eHealthHospital AdministrationSocial Media

Your Hospital Social Media Benchmark: How Do You Rank?

November 21, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?