Physician Reviews and the Essence of Consumer Healthcare Marketing
Once upon a time—as all fanciful tales begin—us good common folk of…
2 Medical Entrepreneurs Taking Marketing by Storm
For decades, the medical market was a relatively steady place. Patients would…
Digital Analytics 101 for Healthcare Marketers: Facebook Ads
This post is part of our series, Digital Analytics 101 for Healthcare…
Physician Marketing Battles You’ll Never Win (and What to Do Instead)
Many doctors and medical practice executives have their marketing brains on overdrive.…
7 Simple Ways to Strengthen Your Hospital’s Online Brand
In the internet age, a hospital’s reputation is only as strong as…
Millennial Speak: Reaching the Next Generation of Healthcare Consumers
He’s been called the first millennial CEO. And Mark Zuckerberg and his…
Digital Analytics 101 for Healthcare Marketers: Mobile Ads and Click-to-Call
This post is part of our series, Digital Analytics 101 for Healthcare…
Why Wellness Clinic Blogs Need Bylines and Bios
In order to pass my five-point wellness clinic blog assessment, each post…
10 Reasons Your Healthcare Practice Should Invest in Digital Marketing
There are many reasons to consider a digital healthcare marketing strategy. Here…
Pixar’s Magic: Storytelling is a Doctor’s Strongest Medicine
Telling a meaningful story in—one that captures the imagination and interest of…