Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice
Driving down marketing costs with highly optimized, targeted campaigns might be a…
Tips for Appealing to Millennials: The New Healthcare Boom Market
For many years, the most important consumer group for marketers to target…
How to Market New Technology to Existing Patients
A surprising amount of hospitals still rely on traditional TV and print…
Mistakes Practices Make On Their Website and Social Media
A medical practice’s social media team and website as a whole can…
Digital Analytics 101 for Healthcare Marketers: “Fake” or Spam Traffic
This post is part of our series, Digital Analytics 101 for Healthcare…
Digital Analytics 101 for Healthcare Marketers: Blogging
In this installment for our series, Digital Analytics 101 for Healthcare Marketers,…
Three Simple Ways for Hospitals and Physician Practices to Improve Google Local Search Rankings
There are hundreds of sophisticated marketing tactics that can take your hospital…
How to Manage the Online Reputation of Your Medical Practice
Reviews can make or break a medical practice — and since most…
Using Content Marketing to Deliver Inbound Patient Prospects
The Internet has dramatically reinvented how prospective patients find their way to…
Driving Your Healthcare Marketing Further in 2016
In a rapidly changing environment, it’s imperative that healthcare marketers remain focused…