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Policy & Law

7 Ways to Leverage Public Service Messages in Healthcare Marketing

September 20, 2016 by Stewart Gandolf, MBA

Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is to say, it’s nearly free.There’s no charge for any broadcast time or print ad space,...[read more]

Patient Experience: Why You Can’t Mandate Patient-Centeredness

September 19, 2016 by Stewart Gandolf, MBA

 I was reading some of the writings of Dr. Lucian Leape, the father of the patient safety movement. Twenty-two years ago, Dr. Leape warned us that the hospital industry needed to do better in the area of safety.He demonstrated that we were riddled with unreliable processes, medical errors and unnecessary deaths and injuries. This...[read more]

Empowered Patients Demand Better Engagement from Clinical Trials

September 7, 2016 by Jonathan Catley

As healthcare consumers take more control of their path to treatment, pharma companies need to step up their level of engagement if they want to remain competitive.As digital technologies continue to shift patient and caregiver expectations, life sciences companies are attempting to ramp up their level of engagement accordingly —...[read more]

Social Media and HIPAA Compliance: What Medical Professionals Should Know

September 1, 2016 by Jonathan Catley

Social media is fast becoming one of the most impactful marketing channels for medical professionals; however, HIPAA regulations must be taken into account.More than ever before, medical professionals are using social media every day in both their personal and professional lives. And of course this isn’t a bad thing: physicians, nurses,...[read more]

6 Things You Can Do with a Health Science Degree

August 31, 2016 by Jenna Cyprus

Selecting a major is a frightening process for many. Students want to choose something they love, so they aren’t stuck in a job they hate for the rest of their lives. But it’s hard to tell if you’ll enjoy your chosen field forever. That’s why it’s good to choose something with a few different career options.Health science is one major...[read more]

Does Joining a Medical Association Make a Difference for Physicians?

August 30, 2016 by Jenna Cyprus

There are over 750,000 practicing doctors in the United States – but only around 15 percent of these doctors belong to the American Medical Association (AMA). State, local, and regional medical associations have similarly low membership rates. Why are so few physicians interested in becoming part of a collective? Are these associations...[read more]

Will the Next President Bring Multi-Payer Healthcare to the U.S.?

August 17, 2016 by Rehan Ijaz

This has been one of the most unusual election seasons in recent memory. Among other issues, it has started a debate on the future of healthcare in the United States. Will the next U.S. president introduce plans to migrate towards a multi-payer health care system?Presidential Candidates Attempt to Tackle Healthcare WoesDuring the...[read more]

How to engage your patients on social media – without violating HIPAA!

August 17, 2016 by Practice Builders

No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy store, your healthcare practice has a big hurdle to jump when using this powerful marketing tool: HIPAA compliance.What is HIPAA, and what does it have to do...[read more]

Healthcare Careers With Real Potential

August 16, 2016 by Rachelle Wilber

Anyone looking to go into the healthcare industry should have no problem finding a job. The Affordable Care Act has given millions of people access to health insurance creating a need for more doctors and healthcare professionals. Advances in biomedical technology have created dozens of specialty medical fields in recent years, and the...[read more]

Healthcare Breakthroughs: 3 Ways to Improve Your Chances of Fighting Obesity

August 16, 2016 by Viatcheslav Wlassoff

While more people are concerned about their health and wellness, statistical research has shown that obesity rates are not declining as much as they should. People are exercising more to try and get the excess weight off, but still not reaching their health goals. Although there could be a combination of reasons as to why this is...[read more]

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The Risk of Concussions in Contact Sports

August 13, 2016 by Sam Hudgins

Concussions have now been hoisted to the center of attention in contact sports, not only among past athletes but current athletes as well. Each hit in rugby, football, hockey, or boxing adds up over time and leads to medical difficulties athletes will face in the future.The National Institutes of Health has linked concussions to a...[read more]

Bolstering Diversity in Clinical Trials

August 12, 2016 by Jonathan Catley

Clinical trials have a diversity problem, and it could be having a negative impact on their ability to secure FDA approval. Here's what you need to know.In the scientific community, no one needs to be reminded of the importance of a representative sample — or at least, that’s what you’d assume. Yet the FDA has found itself having to...[read more]

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