How A Doctor’s Perception of Patients Can Impact Patient Satisfaction
Some doctors only focus on a patient's physical health, but physicians need to pay attention to more than the physical needs of a patient. Providing care to patients is not…
Using Digital Technologies to Solve Pharma’s Cost of Care Crisis
The cost of care is skyrocketing. Could big data, the internet of things (IoT), and internet-based technologies be the cure? From Martin Shkreli’s notorious price hike of the HIV drug…
Are Wearables the Future of Clinical Trials?
For decades, paper-based survey methods have been the cornerstone of clinical trials. In fact, the majority of label claims on the market today are the result of paper-based surveys. Yet…
Zika Virus Legislation, Diagnosis, and Prevention: What You Need to Know
A lot has happened over the last year related to the Zika virus. As healthcare professionals, we have an obligation to keep abreast of current legislation, science, and technology related…
Top Digital Marketing Stats Every Hospital Should Know About
As competition in the digital landscape heats up, hospital marketers need to make sure they’re up to speed on all of the latest trends — here are a few medical…
Healthcare Consumerism: Marketing’s New Imperative
The concept of consumerism in healthcare delivery is a page from the retail world. Although it predates the Affordable Care Act—a major driver in consumerism—it’s a trend that has gained…
The Right Website To Help Your Medical Practice Soar
Choosing a doctor or healthcare professional is a difficult and sometimes stressful decision for millions of patients and the practice website is the first impression for many of those who…
Speaking Up for Patient Safety
It’s happened to many of us. We show up for work, get our reports, and realize that we cannot safely perform our job under the current conditions. What can we…
5 reasons why patient engagement is critical for pharma
1. Reputation The products made by the pharmaceutical industry have saved millions and millions of lives and transformed length and quality of life all over the world. But health is…
Why Medical Marketers Should Use Patient Education as a Strategic Advantage
The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant. Today, patients are more "active"…
