Care and Feeding of Doctor Online Presence, Reputation and Brand
If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who…
Digital Analytics 101 for Healthcare Marketers: “Fake” or Spam Traffic
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article,…
Neurocounseling Used to Help Treat Depression
Major depression is a common, serious mental illness. The major challenge facing sufferers and medical professionals is finding effective treatment options. For sufferers, another challenge is being understood with respect…
5 Ways Tablets Can Improve Third-World Healthcare
Despite the eagerness of the healthcare industry to embrace mobile devices, the adoption of this technology has been relatively slow. Security, the privacy of patient information, and the integration of…
National Doctors’ Day – Honoring Our Physicians
The first Doctors’ Day observance was March 30, 1933 in Winder, Georgia. Eudora Brown Almond, wife of Dr. Charles B. Almond, decided to set aside a day to honor…
Physician-Patient Collaboration: A Conversation With Dr. Danny Sands
Danny Sands joined me recently to discuss the state of physician-patient collaboration, the nudge forward given to this notion by value-based purchasing trends in health care, and the need to…
Six Tips for Happier Patients and a Healthier Bottom Line
Want Happier Patients and a Healthier Bottom Line?Try these 6 tips for clearer communication.Laughing (and groaning) at horribly complicated health-related TV commercials is one of my favorite pastimes. You know…
A New Ultrasound System Design to Support HAI Reduction Programs and Infection Control
Carestream Touch Prime and XE Systems offer sealed control panel for easy cleaning Carestream Touch Prime and XE Systems offer sealed control panel for easy cleaning Healthcare-associated infections (HAIs) are…
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth #1
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and…
Is Your Hospital Brave Enough to Publish Online Physician Reviews?
A breakthrough idea can be a scary thing. The nation’s healthcare delivery system has been a sea of change in general. But particularly off-putting are the notions that sharply depart…
