Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars
In order to get the highest return on their marketing spend, physicians need to adapt their advertising strategies to meet patients where they are — and that’s online. In order…
Digitized Pathology Improves Study Results and Cuts Costs
Ever since the invention of the microscope and the discovery of microorganisms, pathology has played a vital role in increasingly more sciences and industries. Researchers from all fields, including academic experts,…
The Silent Epidemic: Nursing and Addiction
Remember the popular Showtime series "Nurse Jackie"? As a refresher, actress Edie Falco played a hospital nurse, Jackie Peyton, who was competent and talented but struggled with an addiction…
Product Differentiation in the Medical Space
Medical product sales staff usually spend several months learning the products, studying health care topics and rehearsing how to sell. However, applying knowledge learned from training in the field is…
Digital Analytics 101 for Healthcare Marketers: Local Search Optimization
This post is part of our series, “Digital Analytics 101 for Healthcare Marketers,” where we provide short briefs on the ins and outs of digital strategy. In this article, we’ll…
America’s High Cost Healthcare Problem
When it comes to healthcare in America, it is no secret that our system requires profound change. Currently America has a high cost healthcare problem. Healthcare costs have been increasing…
Medtech is Dead. Long Live Medtech.
The old Chinese saying, “May you live in interesting times”, is often used as a curse (and likely originated as such), since interesting is oft synonymous with challenging, uncertain, stressful…
Biosimilars are “me-too” drugs, not generics
Time to take off the blinders Time to take off the blindersGeneric drugs are the biggest success story in healthcare cost containment. This great success has fooled policymakers, journalists, health plans and others into thinking that…
Lessons on Building a Great Ortho Team from The Avengers
Transformation and performance improvement initiatives in orthopedics cannot be achieved by a single person, but require a multidisciplinary team effort. Problems need a variety of perspectives and areas of expertise to ensure…
Why Healthcare Marketers Shouldn’t Only Be Targeting Millennial Patients Online
For healthcare marketers, tech-obsessed millennials have become the primary target for digital ad campaigns — but they're not the only demographic that’s online... For healthcare marketers, tech-obsessed millennials have become…
