Digital Analytics 101 for Healthcare Marketers: Facebook Ads
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article,…
Blogging About Sensitive Topics
© astrosystem – Fotolia.com © astrosystem – Fotolia.com“I have always thought blogging is perfect for people running ‘sensitive’ businesses [such as family law and divorce], where someone may not want…
How to Open a New Urgent Care Center
According to the American Academy of Urgent Care Medicine (AACUM), the number of urgent care centers in this country has increased 14 percent to 9,300 centers since 2008. And the…
The Link Between Patient Satisfaction and Long-Lasting Relationships
The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. The…
Good riddance: United finally gives up on ACA marketplaces
United we hardly knew ye United we hardly knew yeUnited Healthcare announced that it’s exiting most of the Obamacare insurance marketplaces (aka exchanges) next year. Sound like a familiar story?…
Diagnosing Illnesses with Advanced Technology
Before any patient can be treated for an illness, they must first be diagnosed. Diagnostics is one of the most important job that any doctor performs, and until recently there…
Five “Must Read” Articles on Radiology and Health IT
Radiology consults, healthIT data breaches and telemedicine make the newsThis week’s articles include: study shows that delivering personalized care to patients could increase revenues; referring physicians appreciate the value of…
7 Simple Ways to Strengthen Your Hospital’s Online Brand
In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand. In the internet age,…
Physician Marketing Battles You’ll Never Win (and What to Do Instead)
Many doctors and medical practice executives have their marketing brains on overdrive. They’re looking for new, better, improved and/or more efficient ways to attract new patients and cases. Many doctors…
Overhauling Medical Malpractice to Address Defensive Medicine
Much of modern life in Western civilization has its roots in ancient Greece. From sprawling concepts such as democracy, geometry, and urban planning to smaller items like the alarm clock…
