Are You Keeping Your Clinical Trial Candidates in the Dark?
Clinical trials are still struggling to recruit and retain participants, which results not only in staggering costs for trial sponsors, but also prevents patients from gaining access to new treatments…
4 Things That Could Happen in Health Reform
For every person that is happy with the way the healthcare system is set up, there will be another person who is vehemently against the ways things are run. With…
Blurred Lines: Angling for Advantage in the “New Normal” of the ACA
Would you rather get your healthcare from an insurance company or buy your health insurance from a hospital system? It may sound like a strange question, but it’s already a…
A New Way To Improve Primary Care Yet Reduce Total Costs
PCPs in the current reimbursement model are obliged for business reasons to see too many patients per day which of course means less time per patient. PCPs are frustrated…
Digital Analytics 101 for Healthcare Marketers: Blogging
In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact…
Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today
Change isn’t coming; it’s an ever-present consideration. Simply keeping pace is the challenge for physicians, medical practice administrators and hospital leadership.Telehealth—and its various facets—continues to emerge as an important and…
How to Deal with Intoxicated Patients
Alcohol can make people do some pretty strange things. And while some of the byproducts of inebriation are amusing and harmless, others are quite serious. As a healthcare professional who…
Three Simple Ways for Hospitals and Physician Practices to Improve Google Local Search Rankings
There are hundreds of sophisticated marketing tactics that can take your hospital or medical practice to the next level, but you must start with the basics: can patients find you? …
All Payor Claims Databases: ERISA Pre-emption and the Tragedy of the Commons
The Supreme Court handed down its decision in Gobeille v. Liberty Mutual on March 1, holding that ERISA pre-empts Vermont’s all-payor claims database statute to the extent that it relates…
How to Manage the Online Reputation of Your Medical Practice
Reviews can make or break a medical practice — and since most people tend to judge books by their covers, physicians must be proactive about managing their reputation online. Reviews…
