Using Social Media to Build Your Facility’s Credibility
Social media can be an incredibly powerful marketing tool because your messages can potentially reach a large amount of people instantly. What works for industries like retail and hospitality –…
Has Your Practice Outgrown Your Marketing Budget?
In less than a decade, healthcare in the US has changed greatly and frighteningly fast. Too fast, it seems for a multi-specialty group that was wrestling with competition and an…
The Bionic Man Makes History in Mind-Controlled Prosthetics
When Les Baugh was 17 years old, his step brother bet him five bucks that he could beat him in a footrace. They started off, and Baugh eventually won. As…
The Anatomy of a Denied Claim
Denied claims cost healthcare organizations a lot of money each year. Often times, the denials could have been easily avoided. What does a denied claim look like? Let’s look at…
Interview With Giovanna Marsico, on Patients and Digital Tools #doctors20
Giovanna Marsico, founder of CancerContribution has been one of the early supporters of Doctors 2.0 & You. Giovanna Marsico, founder of CancerContribution has been one of the early supporters of…
A New Kind of Stress Test
Readers of this blog, and those with whom I have shared my philosophy of medical practice, know that I am a conservative practitioner. I rail against overdiagnosis and overtreatment. Less…
Beyond the Buzz: A Beginner’s Guide to Facebook Advertising for Your Healthcare Brand
Boasting over 1 billion active users, Facebook is one of the most popular social networks today. Businesses have been active on the platform since the beginning, but with more than…
Becoming an Instagram Influencer: 3 Things You Need to Know
Instagram is becoming one of the biggest social networks out there. From its photo opportunities to its video and hyperlapse features, Instagram is a social medium that no business –…
Why Retail Competition for Doctors Is Just Plain Scary
During the past five to 10 years, competition among healthcare providers has gone from fairly benign or annoyingly disruptive to a painful upheaval. During the past five to 10 years,…
How Technology Bolsters Patient Care
An ever-faster development cycle in the technology space is transforming every aspect of our lives. The healthcare sector is no exception. Mobile innovations now make it possible for patients to…
