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BioPharma Beat: The Uberization of Healthcare – A Silly Extrapolation
New start-ups focusing on digital health are being born daily. I regularly attend demo days organized by accelerators, which are quasi vocational schools for start-ups where they get education, mentorship,…
Digital Marketing Pitfalls and How to Avoid Them in Healthcare
Any hospital marketing professional will tell you digital advertising can make or break a campaign. The bad news is there are hundreds of ways to waste time and money trying…
5 Questions with Michael James McCoy
On January 21, the Office of the National Coordinator for Health IT announced that Michael James McCoy, MD, would be the department’s Chief Health Information Officer, a newly created position. According…
Is Social Media Worth the Risk for Pharma?
It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth the risk for a sector as heavily regulated…
The Yoga Nurse: Annette Tersigni [PODCAST]
It’s not often you’ll hear the expression “I felt a calling” when someone tells you why they became a medical practitioner. In the case of Annette Tersigni, it happened when…
Are Epiphanies the Key to Fixing Healthcare?
Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic Motivations Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic MotivationsPerhaps epiphanies are the key to fixing the healthcare system. In…
Are Epiphanies the Key to Fixing Healthcare?
Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic Motivations Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic MotivationsPerhaps epiphanies are the key to fixing the healthcare system. In…
How to Take Great Smartphone Photos for Social Media
The most effective social media content is real-time content (or very close to real time). We don’t always have a digital camera on us to capture great photos or…
Competition and the Revolutionary Rise of Healthcare Marketing
Healthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today. Healthcare’s harsh business reality is that no one can afford to underestimate or…
Beyond the Buzz: Let’s Get Visual with Healthcare Social Media
I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth of visual platforms, such as Pinterest and…
