From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare
Unlike a majority of marketers who promote a single product, healthcare marketers don’t often have the luxury of honing in on one specific target market. Medical care is a necessity…
Online Bill Pay Starts to Accelerate in Healthcare
Cough it up Cough it upBack in the good old days patients’ out-of-pocket responsibility for healthcare costs was negligible. Remember the $5 office visit co-pay, just as an example? As a…
HIPAA Audits: The Latest Oracular Prognostications
OMB cleared the HIPAA pre-audit survey late last week. OMB cleared the HIPAA pre-audit survey late last week. (H/T LifeHealthPro.) That is one crucial prerequisite to OCR's initiation of the…
Should Hospital Websites Be Labeled for Consumers as Advertising?
Hospital advertising is in the spotlight, and we wonder how your facility would stand-up to the challenging ideas we found in the news recently. The first is about price transparency…
Lucky Us! How New Medicines Are Cheating Death
Andrew at a recent Patient Power lung cancer town meeting Andrew at a recent Patient Power lung cancer town meetingIt hit me again the other day as I hosted a…
3 Quick Ways to Boost Your Hospital’s Social Media Strategy
As you can see from its growing popularity, social media is not a passing fad. It’s the real deal and can be a very powerful marketing tool – especially in…
Problem for Women Who Can’t Afford Care
Probably Not The One You’re Thinking AboutPlus ça change, plus c’est la même chose. The 19th-century French author Jean-Baptiste Karr was right: The more things change, the more they stay…
The Real Cost of Data Breaches
Industry Spends Over $6B Annually on Data BreachesIn the wake of the Anthem breach, which put 800,000 subscribers at risk, hospitals nationwide have their ears perked up to establish a…
Getting Past the Mobile Health Hype
Lately I've been reading a lot about mobile health, and the mHealth market. Some of the discussion is focused on mHealth being overhyped. It seems that in the worlds of…
Google’s Mobile Notice: A Dire Warning for Healthcare Websites
The Godzilla of search engines—Google—has published a warning that, beginning in April, websites that are not “mobile-friendly” will rank lower in search results. We can test that and evaluate your…
