The Yoga Nurse: Annette Tersigni [PODCAST]
It’s not often you’ll hear the expression “I felt a calling” when someone tells you why they became a medical practitioner. In the case of Annette Tersigni, it happened when…
Are Epiphanies the Key to Fixing Healthcare?
Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic Motivations Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic MotivationsPerhaps epiphanies are the key to fixing the healthcare system. In…
Are Epiphanies the Key to Fixing Healthcare?
Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic Motivations Extrinsic Rewards Can Create An “Epiphany” to Unlock Intrinsic MotivationsPerhaps epiphanies are the key to fixing the healthcare system. In…
How to Take Great Smartphone Photos for Social Media
The most effective social media content is real-time content (or very close to real time). We don’t always have a digital camera on us to capture great photos or…
Competition and the Revolutionary Rise of Healthcare Marketing
Healthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today. Healthcare’s harsh business reality is that no one can afford to underestimate or…
Beyond the Buzz: Let’s Get Visual with Healthcare Social Media
I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth of visual platforms, such as Pinterest and…
Marketing When Your Waiting Room Is Full
Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant portion of a physician’s daily activities. Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant…
Strategic Positioning for Healthcare Organizations
In my work with global pharmaceutical, diagnostics and medical device companies, I am often called upon to help clients struggling to develop their strategic positioning. Sometimes my clients have a…
Top 5 Telemed Trends for 2015
Telemed Isn’t Just For The YoungIf you think young people are the only ones ready to embrace telemed technology and healthcare social media, think again! It might surprise you to…
The Wow of Wearables
The hype around wearables is deafening. I say this from the perspective of someone who saw their application in chronic illness management 15 years ago. Of course, at that time,…
