Google’s Mobile Notice: A Dire Warning for Healthcare Websites
The Godzilla of search engines—Google—has published a warning that, beginning in April, websites that are not “mobile-friendly” will rank lower in search results. We can test that and evaluate your…
Collaborative Physician Engagement
I entitled this post “Collaborative Physician Engagement” when I learned that the Advisory Board’s Annual Health Care CEO Survey of 157 C-suite executives rated I entitled this post “Collaborative Physician Engagement” when…
4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here…
Downing Energy Drinks: A Real Buzz Kill
With the third week of March being designated by presidential proclamation as National Poison Prevention Week, this is a good time to focus on the dangers of an easily purchased…
Will Accountable Care Be a Game Changer?
First, I’m referring to Accountable Care and not the Affordable Care Act (ACA aka Obamacare). The ACA expansion of healthcare insurance coverage is a game changer to many individuals, yet…
Health Wonk Review: Spring Forward Edition
This has been a record-setting winter, and not in a good way (here’s looking at you, New England). It’s also been a volatile time in the world of health policy–and…
Helping Patients Quantify Their Health Data: The Quantified Self Movement
The Quantified Self MovementThe Quantified Self Movement was started back in 2007 by a group of bloggers at Wired Magazine who began blogging about the concept of “life logging” or,…
Healthcare Reputation Management in a Web 3.0 World
Review sites are popping up everywhere, and it’s more important than ever that the reputation of your hospitals and physicians are up to par. In this day and age, people…
Deploying a Patient Portal Isn’t Enough to Engage Them
Much has been made of the push to better engage patients, but little has been spent on examining exactly what patients want. Despite the requirements set by the EHR Incentive…
How Recruitment in Clinical Trials Benefits from a Personalized Approach
From studies in the New England Journal of Medicine to this touching report in the American Medical Association Journal of Ethics, studies continue to show that one of the greatest…
