Live Streams: A New Way to Market Your Healthcare Facility
Video has become a very popular medium in the world of digital marketing, and you’d be foolish not to use it to your advantage. Video has become a very popular…
Big Data in Healthcare [INFOGRAPHIC]
The era of Big Data in healthcare is in full swing. Healthcare costs, pharmaceutical R&D productivity, precision medicine and preventative medicine are all areas where Big Data will continue to…
Are You Engaged Yet?
New Kind of EngagementYour doctors want you engaged. Your insurance company wants you engaged. The wellness crew at work wants you engaged. (Your mother may want you engaged, but it’s…
Using “Teach Back” to Decrease Patient Readmissions
Marshall McLuhan, the late Canadian philosopher, famously said both “the medium is the message” and “the medium is the massage” meaning that the delivery mechanism of information provides insight into…
How Ebola Spreads, and the Response from Public Health Officials
We may not hear much about it in the daily news cycle, but the Ebola epidemic that has plagued Sierra Leone, Guinea, and Liberia certainly isn't over. According to the…
From the Health Innovator’s Collaborative: Providing Better Care with Less
As someone (most likely French philosopher Blaise Pascal) once said, “I would have written a shorter letter but I didn’t have time.” Stanford Professor Dr. As someone (most likely French…
Patient Engagement: Overused Sound Bite or Transformative Opportunity?
Criteria for Stage 3 of meaningful use of EHRs were released recently and there is lots of controversy, as would have been predicted. One set of recommendations that is raising…
Healthcare Marketing and the Millennials
While bountiful buzz surrounds the aging Baby Boomer population and its impact on the country’s healthcare system, another generation is poised to make an equal or greater impact. While bountiful…
The 3 Secrets to Making Your Blog Stand Out
According to a Pew Research study, 72 percent of adult Internet users look for health information online, making medical-related inquiries among the most popular searches on the web. According to…
Evaluating and Choosing Healthcare Cloud Service Providers
As healthcare moves from on-premise to cloud services, the evaluation and selection of “HIPAA compliant” cloud service providers becomes an import task. I don’t like the description “HIPAA compliant” because…
