Beyond the Buzz: Let’s Get Visual with Healthcare Social Media
I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth of visual platforms, such as Pinterest and…
Marketing When Your Waiting Room Is Full
Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant portion of a physician’s daily activities. Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant…
Strategic Positioning for Healthcare Organizations
In my work with global pharmaceutical, diagnostics and medical device companies, I am often called upon to help clients struggling to develop their strategic positioning. Sometimes my clients have a…
Top 5 Telemed Trends for 2015
Telemed Isn’t Just For The YoungIf you think young people are the only ones ready to embrace telemed technology and healthcare social media, think again! It might surprise you to…
The Wow of Wearables
The hype around wearables is deafening. I say this from the perspective of someone who saw their application in chronic illness management 15 years ago. Of course, at that time,…
How to Make Your Blogs Go Viral
The Internet produces a ton of content. Whether it’s unique text, images or video, content is being passed around the web quicker than we can blink. But what makes some…
A New Protection for Americans with Pre-Existing Conditions?
A theme you may have detected from my previous post is that much of what the GOP has proposed in its latest plan to replace the Affordable Care Act (ACA)…
Is Your Online Community a Ghost Town?
This is the last post of 4 in preparation of the #hccmty flipped panel by Colleen Young, Community Strategist. All 4 panelists will be presenting their ideas and sparking conversations on this blog so that the…
Measles Vaccine: A Right to Refuse Treatment
It’s been amusing to watch Rand Paul, a doctor, trying to ‘clarify’ comments he made suggesting that vaccines for kids should be a matter of parental choice. Conversely, Rick Perry…
Is Social Media Part of Your Clinical Trial Recruitment Strategies?
If you’re struggling with low patient enrollment in your clinical trials, you’re not alone: a staggering 85 percent of drug trials are delayed due to lack of enrollment. If you’re…
