Don’t Get Left Behind: Optimize Your Website for Mobile
With the rise of smartphones and tablets, a mobile-friendly website for your hospital isn’t just an option – it’s a necessity. With the rise of smartphones and tablets, a mobile-friendly…
Using Advanced Social Intelligence to Understand the Patient Journey
Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address…
Sovaldi: An Example of Price Discrimination
The controversy over the pricing of Gilead’s Sovaldi for Hepatitis C is a textbook example of price discrimination in action. I hope that my quick review of some of the principles involved will…
Telehealth and the Internet of Things
I recently had a very interesting conversation with a telehealth thought leader. We discussed the amazing changes taking place in healthcare in the United States, and the key role that telehealth…
The Apple Watch Letdown: Healthcare’s Grand Disappointment
The advance billing for the Apple watch was typically Apple-superlative. Fueled by the enthusiasm of legions of brand evangelists, the initial buzz anticipated something “revolutionary,” “life-changing” and/or “breakthrough” for health…
Congress Getting Serious about Telemedicine: Are CDOs Ready?
The latest ‘doc fix’ bill, H.R. 1470, was introduced last week. Though it has quite a ways to go before it’s sent to conference or passed, the bill has some pretty nice language…
Beyond the Buzz: Why SlideShare Should Be Part of Your Healthcare Social Media Mix
With more than 60 million monthly visitors and 3 billion slide views per month, SlideShare is a free online slide hosting service that allows you to upload PDF, PowerPoint and OpenOffice presentations…
The Real Cost of Specialty Pharmacy
The Buzz About Specialty PharmacyIf you’ve been hearing a lot of buzz about “specialty drugs” and “specialty pharmacies” you might be wondering what exactly is being alluded to when we use…
Understanding the Patient Digital Search Process
We want to know. And we want to know now. Gone are the days of anxiously waiting for a doctor to physically diagnose us. We see the slightest inkling of…
Medical Malpractice Reform Just Won’t Go Away
We’re continuing along in our section-by-section analysis of the Burr-Hatch-Upton Proposal to replace the Affordable Care Act (ACA), and today’s topic is reforming the medical malpractice system. The goal, as…
