Top Digital Platforms for Your Healthcare Marketing
One of the many reasons healthcare marketing professionals hesitate to jump right into digital is due to its fragmentation. Which platform should you focus on first? Which platforms should you…
Digital Health Startups and Strategically Integrated Investors
I have the pleasure of meeting or speaking with many digital health, health IT, medTech, and life sciences (especially genomics and bioinformatics) startups every week. As a serial entrepreneur and angel…
Celebrating Partnerships in Cancer
Powerful Patients at a 2014 event at Moffitt Cancer Center Powerful Patients at a 2014 event at Moffitt Cancer CenterI have written many times here about my frustration when groups…
5 Tech Trends in Healthcare in 2015
You're sitting at your desk when you feel a weird pang in your stomach that doesn't dissipate. Years ago, you may have picked up the phone to call your…
The Most Important Quality Improvement Measure: Patient Follow-Up
Key Metric: Patient Follow-UpOne of the biggest misconceptions in medicine right now, which also happens to be one of the most costly, is that the patient’s care ends when they…
4 Tips for Building a Better Hospital Brand
While advertising was hardly an integral part of most hospital strategies 50 years ago, the healthcare landscape is rapidly evolving. Today, a compelling, consistent and comprehensive brand helps hospitals stand…
Putting a New Spin on Healthcare Culture
A friend sent a link to the post "7 Cultural Concepts We Don’t Have in the US" over the holidays this year and it was a nice break from my regular…
The Three Pillars of Wearable Healthcare Technology
We know that the invasion of mobile and wearable healthcare technology is inevitable. With heavyweight tech brands like Apple, Microsoft and Nike getting into the scene, wearable healthcare technology is…
Sign Posts on the Road to Connected Health Adoption
Everett Rogers is credited with the seminal text book on adoption, The Diffusion of Innovations. It is required reading for anyone who is interested in how new ideas become integrated…
Giving Power to the States, But at Whose Expense?
Like any good conservative proposal, the Burr-Hatch-Upton plan to replace the ACA puts an emphasis on devolving decisionmaking from the federal government to the states. Like any good conservative proposal,…
