#HCSM Tweet Chat Founder Dana Lewis [PODCAST]
Meet Dana Lewis, the founder of one of the most popular healthcare tweet chats, #HCSM. The Healthcare Communications Social Media Tweet-chat or "Hicksum" to those in the know (which I…
What’s Next for “Chronic” Cancer Patients?
This is a pivotal time for many, many people living with blood-related cancers like chronic leukemias, multiple myeloma, lymphomas and myeloproliferative neoplasms (MPNs). This is a pivotal time for many,…
More US Pharmaceutical Industry Downsizing
The U.S. pharmaceutical industry has taken some pretty severe hits over the past decade, and recent news suggests that it isn't over yet. The U.S. pharmaceutical industry has taken some…
The Marketing “BS Detector” for Doctors and Hospitals
We see this all the time and it drives us nuts.Hospital executives and doctors—people who are experts in their own profession—don’t have a good test for qualifying outside marketing help. And…
Can You Own a Hashtag?
Recently, I was questioned on Twitter whether someone could own a hashtag. Can you own a hashtag? No. Recently, I was questioned on Twitter whether someone could own a hashtag.…
Could Telepsych Replace Therapists?
Telepsych: New Tech, New Payment Models. Earlier this year, the Centers for Medicare and Medicaid proposed adding codes to cover telepsych services including routine visits, consultations and psychiatric assessments completed…
Beyond the Buzz: Doctors Who Blog – An Interview with Dr. Brian Stork
Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers add much to the richness and diversity of the online healthcare conversation. Healthcare blogs vary in content and…
Get That Hospital Trending: How to Make an Impact on Social Media
Is it going to be Twitter or Facebook? How about Pinterest or Instagram? Clearly, social media must continue to play a role in the current consumer-driven healthcare arena, but how…
From Denial to Responsibility – Connected Health Can Make Us All Accountable for Our Care
My dad was a wonderful guy who could fill the room with his personality. He grew up during the Great Depression and was a World War II veteran. I was…
Study: What Patients Expect from Your Doctor Review Site
Clear trends in physician reviews and consumer purchase decision patterns have emerged for healthcare marketing professionals. Clear trends in physician reviews and consumer purchase decision patterns have emerged for healthcare…
