The 23rd Immutable Law for Healthcare Marketing
Much has changed in the couple of decades since Al Ries and Jack Trout—both highly respected marketing strategists—published The 22 Immutable Laws of Marketing. Much has changed in the couple…
5 Things to Consider in Your Healthcare Big Data Strategy
Big data is bringing big benefits to health care. Fewer hospitalizations and readmissions, better diagnostic tools, newer and safer medications, reduced healthcare costs and improved patient outcomes are all the…
In Praise of FDA Collaboration: The Cardiac Safety Example
The Food and Drug Administration gets a lot of grief. Some think the FDA is too restrictive, keeping useful drugs and devices off the market and thus harming patients. Others complain that…
PQRS and the Benefits of Participating in 2015
What is PQRS? What is PQRS?The Physician Quality Reporting System (PQRS) initially known as Physician Quality Reporting Initiative (PQRI) was created under the 2006 Act – Tax Relief and Health…
Looking for a Healthcare Marketing Firm? Versatility Is the Key
Darren tries in vain to explain content marketing to a highly suspicious Larry Tate. Darren tries in vain to explain content marketing to a highly suspicious Larry Tate.Over the past…
Aging Gracefully: Part 1
It is possible to slow the aging process. No, there is no Fountain of Youth and no, there is no pill that’s been discovered. It’s all about lifestyle and…
Farzad Mostashari on the Proposed ACO Regulation: Interview with David Harlow
The Accountable Care Organization regulations were fir The Accountable Care Organization regulations were first promulgated under authority of the ACA's Medicare Shared Savings Program in 2011. Three years later, the…
Nearly All US Hospitals Use Social Media: Now What?
Virtually all US hospitals now have a social media presence, with widespread adoption having increased significantly in the past few years. But a recent study suggests that hospitals are continuing…
Preventable Mortality Down in Hospitals by 17%
ACA Implementation is Changing the Healthcare Game. ACA Implementation is Changing the Healthcare Game.Even though the Accountable Care Act has only been on the scene for many since Obama signed…
The Basics of Long Term Care Insurance
As the boomer generation gets older and enters retirement, they face the challenge of having to pay for expensive long term care (LTC).There’s health insurance to pay for medical treatment…
