Collaborative News
I entitled this post “Collaborative News” because of two articles that caught my attention.Collaborative News: How Not to Cut Health Care CostsThis article by Harvard Business School faculty Robert S. Kaplan…
Managed Care Isn’t New, But Our Healthcare Perspective Might Be
Managed Care Isn’t Exactly “New” Managed care has been around for almost one hundred years, at least in theory. Managed Care Isn’t Exactly “New” Managed care has been around for…
The Connected Patient Is Here
After either a realistic or pessimistic Day 1 keynote, depending on whether you’re a glass half full or half empty kind of person, Day 2 at the MHealth Summit started…
Fine-Tune Your Facebook Following Through Smart Contact
Over a billion people appear on Facebook every day to do everything from checking in with friends and family to seeing what’s new at their local hospital. Sure, they show…
Hospital Readmissions Are Costing Us $26 Billion Annually
Hospital Readmissions – Contributing to Overall Healthcare CostsHealthcare has become something of a hard science, if the focus on data and numbers is any indication. Hospital Readmissions – Contributing to…
Words to Avoid in Your Medical Marketing Communication
There are quite a few words you need to avoidThere are many ways to differentiate a medical device and make it stand out. But too many companies choose to use…
Some Healthcare News and Views
December 12, 2014 December 12, 2014Results were released last week from a Pfizer and Cancer and Careers survey done with Harris Poll. The online surveys were conducted from June 9-23,…
Elements of a Good Digital Marketing Plan for Your Medical Practice
Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all, 35 percent of…
Beyond the Buzz: ‘Tis the Season to Get Social
With less than a week to Christmas Day it’s still not too late to add some festive cheer to your healthcare social media marketing. In today’s article I will share…
Will 2015 Be the Breakout Year for mHealth?
While on the one hand, many are proclaiming 2015 to be the year that M-Health finally becomes mainstream (and certainly CMS’s announcement that they will pay $42 per month for…
