Is Facebook the Next Big Thing in Healthcare?
Unless you’ve been hiding under a rock during the last week or so, the news about Facebook and healthcare has probably not escaped your notice. Unless you’ve been hiding under…
Singapore Scores a 10 in Health and Healthcare
In the same week that my company introduced Windows “10” to the world, I was contemplating a 10 of a different kind while on a business trip to Singapore. During one of my business…
Are We Returning to a Life Before Penicillin?
Life before antibiotics is a scary thought, but a clarion call for behavior change has come from the Center for Disease Control (CDC). We are on the verge of an era…
Flu Shots Are a Marketing Opportunity (But Competition Is Tough for Doctors)
Perhaps the idea of promoting “flu shots” isn’t particularly “glamorous” in healthcare marketing. Some doctor’s offices, healthcare providers (and marketing professionals) consider vaccinations and immunizations as ordinary and routine as…
Why I Won’t Refill Your Prescription
Giving prescription refills is not quite as fun as it used to be. Years ago, we doctors would whip out our prescription pads – often sooner than we should have…
Collaborative Learning: Ebola
I entitled this post Collaborative Learning: Ebola because I empathize with the Presbyterian Hospital ED physician who sent the patient home initially. Unfortunately, this is how we learn to take a…
New Technologies Are Defining Health Information Management
In late August on these pages, we offered some views on provider adoption of EMR software. The post generated some useful discussion, so it makes sense to offer additional views…
Keeping Your Content Marketing HIPAA-Compliant
Medical content marketing can sometimes require walking a fine line. You want to give your prospects engaging, relatable content, but, you also need to make sure that patient privacy is…
Benefits of Outsourcing Your Medical Claims Processing
There was a time in the past when the tedious and complicated task of medical claims processing was a hands-on responsibility for physicians and doctors. Healthcare providers had to manually…
Extending the Primary Care Connection Through Mobile Experiences
Jamey ShielsAurora Healthcare Jamey ShielsAurora Healthcare Jamey Shiels, Senior Director eBusiness for Aurora Healthcare, talks with Lonnie Hirsch, Co-Founder of Healthcare Success about Creating Mobile Experiences to Extend Primary Care Engagement,…
