Social-Business Intranet Empowers and Engages Geisinger Health Employees
Marcy Marshall Geisinger HealthWhat do you do about internal communications when health system employees—thousands of them—feel their voice is not being heard? Marcy Marshall Geisinger HealthWhat do you do about internal…
Beyond the Buzz: A Guide to Analyzing Healthcare Hashtags
A hashtag (#) is a popular way of creating and monitoring a conversation on social media. While most often identified with Twitter, posts can also be tagged on Instagram, Pinterest,…
A Doctor’s Reputation Means Everything: How to Protect Yours
What do your patients say about you? For a medical practice, a healthy reputation means growth potential and successful physician marketing, but there is more to it than just fighting…
Patient Portals Can Be Effective for Patient Engagement – If Clinicians Are on Board
I wrote my first patient portal site, built into my first EMR software, back in 1998. At that time I mistakenly thought that portals would take off and patients would embrace them. What I quickly…
Why You Need a Five-Year Timeframe to Build a Brand
Until recently, the concept of “brand” or “brand building” has not been too important for physician practices, medical groups or hospitals. Only a few healthcare entities took branding seriously in their marketing…
Don’t Like the Sound of ACOs? Here’s an Alternative
Most experts agree that it’s still too early yet to know for sure if ACOs will succeed, but many who are poised for its failure have started designing alternatives. One…
Expansion of Medicare Rewards Adds Key Tool to Drive Behavior Change
Follows ObamaCare and Expands Use of Rewards and Incentives for Medicare Follows ObamaCare and Expands Use of Rewards and Incentives for MedicareOne of the least publicized but most welcome changes…
Big Party Candidates and Globe Don’t Get It on Tech
Jeff McCormick (I), candidate for Governor of Massachusetts Jeff McCormick (I), candidate for Governor of MassachusettsThe Boston Globe (No innovative sparks as Baker, Coakley address tech audience) has a harsh take on…
Collaborative Metrics in Healthcare
I entitled this post “Collaborative Metrics,” because, during my ACHE seminar, Practical Strategies for Engaging Physicians, a healthcare executive said, “If we convert from fee-for-service too soon, we stand to…
Helping Patients Protect Their Own Personal Health Information
Last week I was leaving a meeting at a large hospital when I saw a patient record sitting on top of the payment machine in the parking garage. Incredibly this…
