Will Physicians Ever Embrace ACOs?
ACOs and Providers | Healthcare Is ChangingHealthcare is changing, there’s no question about it. The question of the hour, however, is are we ready for it? Healthcare providers know that…
Adopting Technology in Healthcare for the Right Reasons
Regulations, process, and records keeping are all important parts of managing health IT; however, when implemented without a strategy focused on patient and business value, they can create headaches for…
How Familiar Technology Is Being Used to Advance Digital Health
Misfit Shine, a polished, chrome health tracker was among the pieces modeled at New York Fashion Week this year. Born out of an Indiegogo campaign and designed to record diet, workout…
Empathy: Beyond a Connection
Being a great leader means having a clear vision, mission or goal. It means being committed, and knowing how to listen and communicate, but it involves much more. It’s about…
How to Convert More Customers Using Psychology
Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Given the current digital climate, your…
Marketing Your Medical Practice by Creating a Video Library
Video marketing has gained in popularity in the medical profession over the years for two reasons: it is cost-effective and it works. In 2011, a Pew Research Center survey said…
Waiting for HIPAA Clarity? Who Has Time?
I recently read that the App Association (aka ACT) is lobbying Congress to promote
How to Protect Your Hospital Marketing Job and Career
One “certainty” about healthcare reform, and the continuing effects of the Affordable Care Act, is that there is no certainty…except that change is universal and it will continue. One “certainty”…
Beyond the Buzz: Live-Tweeting the Medicine X Experience
In the world of healthcare conferences, there is one event that outshines the rest when it comes to utilizing social media. Medicine X, Stanford Medicine’s premier conference on emerging health-care technology…
What the Ebola Outbreak Shows Us About Modern Health Technology
Unfortunately, emerging disease outbreaks are nothing new. However, the current Ebola virus outbreak in Africa is showing us more than just the cracks in international public health response effectiveness. The…
