Why Write Boring Health Care Copy?
Learning to write captivating copy from the halls of journalism: Learning to write captivating copy from the halls of journalism:Why doesn’t a patient pamphlet grab you like the first sentence…
ICD-10 Delay: What You Can Expect Over the Next Year
The latest delay in ICD-10 implementation has caused both frustration and relief for people in the healthcare field. Now that the official date for implementation is October 1, 2015, here’s…
Patient Care Over There: A Talk About Global Radiology Practices
Todd Minnigh is a familiar face in the AHRA community. As a frequent conference attendee and speaker, he has presented on a variety of topics because he has seen and…
Understanding the Revenue Cycle
Understanding the revenue cycle can be tricky for many of us who work in healthcare. Unless we are directly involved with patient accounts, the subtleties of the process may be…
How to Build a Better Hospital Blog
Your hospital’s blog is a powerful tool. Updating blog content on a regular basis can provide your hospital with a number of benefits, including brand building and awareness, it can…
How Much Are Your Denied Claims Costing You? 4 Tips for Reducing Claim Denials
If you have a higher percentage of health insurance claim denials in your organization than you are comfortable with, you’re probably long overdue for a close look at what is…
A “Takeover” of Healthcare…Really?
I try very hard not to come off too much as a fan boy here on HealthBlog. Yes, I work for Microsoft. I try very hard not to come off too…
5 Online Statistics That Can Impact Medical Device Marketing
Don’t look now, but patients are looking beyond traditional advertising outlets for health-related information. Medical device marketers who don't change their methods are missing a huge opportunity to communicate to…
Communication Skills: The Ultimate Physician Marketing Tool
“I like my doctor.” “I like my doctor.”Those four words are the most critical factor in patient choice. According to a paper published by the University of Michigan, communication is…
Price Transparency Brought Lower Costs, More Competition, Study Says
Summary: What happens when prices are visible? Well, prices go down, and providers compete. So: health-care marketplace, are you listening? Here’s a brand-new study about price transparency from the influential…
