Better Health IT: Is Sending Docs to Tech School the Answer?
An article in Information Week caught my eye recently. It reviews a new program offered by Texas A&M with support from Dell to help medical students and other healthcare professionals “come to…
Scrutinizing Adherence Must Not Be Shortsighted
Considering how critical taking medications as prescribed is to managing chronic diseases effectively, it should be no surprise that improving patient adherence to medicines can deliver great value. Considering how…
Are ACOs Just HMOs in Disguise?
When we talk about Accountable Care Organizations (ACOs) , a lot of people think that they are nothing more than a second try at the ol’ Health Maintenance Organizations (HMOs)…
Health Wonk Review: August Recess Edition
Today, it is my distinct pleasure to host the month’s only issue of the Health Wonk Review. You see, much like Congress, we academics and policy wonks tend to slow…
6 Ways to Reduce Healthcare Costs Through Specialty Pharmacy
The Value of Specialty Pharmacy URAC AccreditationSymbol of quality, safety and reliability of serviceSeal of approval for employers, consumers, regulators and providers The Value of Specialty Pharmacy URAC AccreditationSymbol of…
How to Be a Bridge Over Troubled Waters for Friends and Family
“What you’re going through is so horrible. I can’t even imagine being you.”We don’t need any context to know that these pearls of insight belong firmly in the category of…
Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare
Social Media Monitoring: The process of proactive listening (in real-time) to what is being said about you, your company, product, service, or industry on the Internet. Social Media Monitoring: The…
First Steps in Inbound Marketing for Medical Device Companies
Inbound Marketing focuses on attracting the right audienceTraditionally, marketing efforts have been focused on reaching out to the masses, hoping that out of the hundreds or thousands of healthcare professionals…
Why Your Point-of-Care Strategy Is Half-Baked
Conferences and vendor consortiums abound on point-of-care marketing. Yet many solutions miss an important point-of-care marketing opportunity: helping physicians extend care beyond the office. Conferences and vendor consortiums abound on…
Robin Williams’s Death: A Message About Depression
Actor and Comedian Robin Williams. Photo: USA Today. Actor and Comedian Robin Williams. Photo: USA Today.We were all shocked by the sudden loss of actor and comedian Robin Williams. Just…
