Grow Your Medical Practice’s Patient Volume by Marketing to New Movers
More than 14 percent of the U.S. population moves each year, according to Melissa Data. More than 14 percent of the U.S. population moves each year, according to Melissa Data.…
9 Success Keys: How to Make Your Social Media Truly Engaging
The words “social media” and “engagement” seem to be joined at the hip. In healthcare marketing—including outreach from a medical practice, or a hospital—social media (SM) is broadly understood to…
Connected Health as a Therapeutic
I heard the other day that by 2017, 50% of the pharmacy spend in the U.S. will be on specialty pharmacy. It seems this is driven by two phenomena. The…
7 Tips to Create an Awesome Wellness Program
As wellness becomes a more formal staple within the healthcare landscape and business environment, we are hearing from clients and participants of wellness programs about the components that would truly…
Forget Patient Advocacy: Be a Patron of Patients
No doubt your marketing plan contains a mélange of patient KOL tactics. Maybe some brand ambassadors and even a blogger summit if you are really adventurous. The goal of these…
Top 10 ICD-10 Codes You Won’t Believe Are Real
ICD-10: Coming to a Hospital Near You (eventually).The hassle of adopting ICD-10 has only just begun for some - others might imply that they’ve been waiting for it for years,…
ACA Rollout Hits Some Massachusetts Businesses Harder Than Expected
Like many, I’ve been surprised that the rollout of the Affordable Care Act has had such an impact on Massachusetts. After all we already had near universal coverage, an exchange/marketplace,…
Digital Health Illustrated: Big Health Data’s Dark Side [VIDEO]
Dr. Robert Wah, president of the American Medical Association (AMA), is deeply worried about health data security. Earlier this month he warned:" an arms race between the criminal element and…
CLL and Lymphoma Drug Approvals: Kudos to the FDA
Dr. Richard Pazdur, director of the Food and Drug Administration’s cancer drug officeI gotta be fair to Dr. Dr. Richard Pazdur, director of the Food and Drug Administration’s cancer drug…
HIPAA Violations are on the Rise [INFOGRAPHIC]
Over the past year, consumer complaints to the Office of Civil Rights regarding HIPAA violations has skyrocketed. The number of complaints rose nearly 10x between 2013 and 2003. While 2013…
