Passive Medical Income While You Sleep?
Generating revenue from a website is not a strange concept. Unless of course, you are a doctor. Some of the best thinkers on healthcare say doctors earn less than everyone…
10 Things Hospital Leadership Need to Know About Social Media and Marketing
Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and…
Best Practices for Boosting Patient Portal Engagement
Stage 2 of Meaningful Use is upon us, placing new emphasis on healthcare technologies required for attestation, notably patient portals. While portal technology has been available in other industries for…
eVisits: The 30-Year March?
This fella moves faster than eVisit adoption. This fella moves faster than eVisit adoption.When I first started working in healthcare I was told that innovations can take a long, long time to be…
Consumer Generated Data: Your “Data Exhaust”
You might be surprised to learn how wide your digital footprint is these days.It is worth getting up to speed on this issue by reading Jane Sarasohn-Kahn's latest report for…
We Need to Measure What Counts, Not What We’re Paid to Count
A couple of weeks ago I attended the SOCAP Health Conference held at the New York Academy of Medicine in NYC. It was an inaugural gathering meant to kickstart a…
CMS to Begin Implementing Payment Penalties Tied to Patient Outcomes
A North Carolina academic hospital will be docked a percentage of Medicare reimbursements because of complications related to untoward patient outcomes. With respect to preventable (poor) outcomes, iatrogenic infections remain…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 1 of 4)
First in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients.…
Hospitals Using Smartphones to Connect and Engage with Patients
As a healthcare professional and technology lover I’m always looking for better ways to connect patients with their care team. When I say better, I’m looking for options that engage…
Interview with Todd Dunsirn of True Process
A while back I had the opportunity to chat with Todd Dunsirn, the CEO of True Process. True Process provides products and services to both hospitals and various manufacturers. The…
