Digital Health Illustrated: The Human Side of Big Health Data
Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn (which was published by the California Healthcare Foundation), we…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)
Third in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients.…
New Ways to Incorporate Video into Your Healthcare Marketing Campaign
Video is hugely important these days. It is probably the fasting growing tool when it comes to online marketing. YouTube, Instagram and Vimeo are just three examples of the robust…
Why Telemedicine’s Slow Climb to Adoption Isn’t Quite Over Yet
First published on MedCityNews.com.Is a strategy that’s been in practice for at least two decades really innovative? First published on MedCityNews.com.Is a strategy that’s been in practice for at least…
Millions of Americans Could Lose ACA Subsidies
Trouble on the Horizon?Yet another provision of the ACA, this one concerning ACA subsidies, is under scrutiny, and this one could change health insurance as we know it. A case…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)
Second in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients.…
Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air
I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care…
Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media
Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with social media but you are not…
Passive Medical Income While You Sleep?
Generating revenue from a website is not a strange concept. Unless of course, you are a doctor. Some of the best thinkers on healthcare say doctors earn less than everyone…
10 Things Hospital Leadership Need to Know About Social Media and Marketing
Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and…
