Creating a Realistic Hospital Marketing Plan
With the Affordable Care Act (ACA) offering more healthcare options to patients across the country, hospitals may find themselves having to compete for patients. For some this may be old…
Twitter Collage: A Zillion Volts of Noticeability
Cleveland Clinic Tweet Cleveland Clinic TweetIf, as the saying goes, “a picture is worth a thousand words,” what’s the marketing “worth” of four pictures?Twitter has introduced another new tool that…
Digital Tools in Pharma: An Interview with Panos Papakonstantinou
Papos Papakonstantinou of Novartis Europe, digital specialist, will be speaking at Doctors 2.0 & You on June 5 in Paris in a session covering three facets of digital pharma. Before…
The Iceberg Waiting for Your Health Care Data
The Heartbleed web security exploit was first publicized several weeks ago. The Heartbleed web security exploit was first publicized several weeks ago. In the time since then, numerous web-based services…
A Healthcare Data Pro’s Innovation Wish List
First published on MedCityNews.com. Technologies that turn healthcare data into knowledge make up a market that’s projected to grow more than 20 percent over each of the next five years.…
How to Build Sustainable Models for HIE: Put the Citizen/Patient at the Center.
I enjoyed reading Anthony Brino’s surmise of US Health Information Exchange status in today’s issue of HealthITNews. As editor for HIEWatch and associate editor for Healthcare Payor News and Government Health IT, Mr. Brino is well…
Factors Influencing ACO Expansion
Summary: What is contributing to the rapid expansion of ACOs? What programs are currently being piloted? What are the initial results of current ACOs? Summary: What is contributing to the…
Four Ways to Make Your Hospital Website Pop
Like all websites, yours is a virtual storefront. It is the first thing a potential patient looks at when deciding whether or to choose your services or move on to…
Strategic Planning: Find Your Core Values
Strategic planning for a healthcare organization needs to incorporate several focuses, but a great place to start is by defining your core values. An organization’s core values guide all members…
The Gap Between Powerful Patients and the Organizations that Should Support Them
Patients meeting one another at an in-person event produced by Patient Power for the Patient Empowerment Network and City of Hope near Los Angeles Patients meeting one another at an…
