My Health Plan Made Me Laugh
Are you serious?I really like my health plan, Blue Cross Blue Shield of Massachusetts. My plan has generous benefits, customer service is excellent, and there’s a great provider network. I’ve been a…
3 Reasons Your Readmission Rates Are Too High
Chances are, whether your on the administrative or clinical side of hospital operations, lowering readmission rates is high on your priority list. Chances are, whether your on the administrative or…
Why Healthcare Needs to Be Communicated in 6 Words or Less
“This is now up to me.” They’re only six words. Yet those six words sum up the new era of healthcare marketing. With the advent of the Affordable Care Act (ACA),…
Patient-Centered Research at the National Cancer Institute
First published on the Patient Empowerment Network blog.We think of the National Cancer Institute (NCI) as more of a biomedical research-oriented institution than a patient-centered one, but there is research…
Why EHRs are Key to Better Clinical Data
You cannot manage what you cannot measure. What you cannot measure, you cannot improve. These management adages are particularly resonant when it come to electronic health records (EHRs) and medical…
Targeted Local Medical Marketing: Quickly Build Your Online Presence
People who are new to digital marketing often believe that putting up a website and sprinkling in some keywords means they are good to go. If the keywords are part…
Delivering High Quality Healthcare: Measure, Improve, Measure Again
I continue to be amazed by the magical thinking that is swirling around electronic medical records. On one level, I completely understand it. A hospital or clinic invests tens of thousands, sometimes…
Medical Professionals: Protect the Online Reputation of Your Practice
The healthcare industry, for better or worse, is an INDUSTRY, and as such is forced to adhere to the same marketing principles and strategy as any other in the business…
Making Health Addictive: Use Unpredictable Rewards
Since my presentation at the 2013 Connected Health Symposium, “Making Health Addictive,” I’ve been posting on this topic in order to explain some of the concepts in more detail and…
HIPAA Marketing Rule Guidance: Better Than Nothing
The HITECH Act made some significant changes to the HIPAA Privacy Rule, updating some provisions and increasing protections for individuals. The HITECH Act made some significant changes to the HIPAA…
