Direct-to-Consumer Telemedicine: Has Its Time Come?
It was 1999, and I was speaking at a prestigious academic center’s ‘Innovations in Dermatology’ symposium. I presented work we had done on a web application that would allow a…
Multi-Screen Marketing: 17 Things You Need to Know
Your communications professional life was busy enough when, only a few digital moments ago, your internet marketing mainstay was a good website. And your hardware was a clunky desktop PC.…
Dissecting Diabetes: Costs and Chronic Disease Impact
A recent New York Times article, “Even Small Medical Advances Can Mean Big Jumps in Bills,” takes a deep dive into the myriad issues facing people with diabetes, from daily…
Medicare Advantage Cuts Not Only Delayed But Reversed
Summary: CMS has reversed its original proposal to cutback Medicare Advantage plan reimbursement for 2015. The reversal is a result of aggressive lobbying from organizations such as the American Medical…
Growth in Sales of Products in Cell Therapy and Tissue Engineering
Tissue engineering and cell therapy comprise a market for regenerative products that has been growing and will continue to grow at over 20% annually through 2018. This market spans many…
5 Ways LinkedIn Helps Physicians in Marketing Their Practice
When you consider marketing strategies, you probably think in terms of an audience made up of prospective patients. In fact, however, it may be more important from a business perspective…
Zyrtec’s Healthcare Social Media Campaign
How do you get allergy sufferers to buy your drug? With cute animals, of course!ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for…
Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis
Having an online presence has its advantages when it comes to healthcare marketing, but it does come with some risks. Patients can share their experiences online with the click of a…
How to Use Youtube for Healthcare Marketing
Creating a presence on YouTube for your healthcare facility can be fairly simple. Creating good content that will be viewed and shared can be a little more difficult. Creating a…
How Technology Will Improve the Future for Rare Diseases
Our collaboration with Global Genes and Sharon Moalem, MD, PhD at H@cking Medicine at the Massachusetts Institute of Technology (MIT) was an unqualified success. Our collaboration with Global Genes and…
