Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.
Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. Here’s why…
Better Medical Marketing with the New (and Free) Medicare Data Set of 880,000 Providers
In 2012, 880,000 physicians and providers billed a total of $77 billionThe U.S. medical market has been in turmoil since the U.S. Centers for Medicare and Medicaid Services released a…
Best Practices for Proxy Data Access
TOWER has helped clients understand patient needs and expectations around granting proxy access to family and friends who assume critical rolls in helping the patient manage care process, such as,…
Increase SEO Backlinks with Current Events
Building external links back to your website or blog is a great way to help with your organic search engine optimization (SEO) or increase rankings in search engines. Building external…
Use “FAQs” to Produce Marketing Content for Your Medical Practice
The age of the family general practitioner has given way to the age of specialization. With more physicians practicing in highly specified fields, it is no wonder that doctors often…
Prescription Drugs in the United States [INFOGRAPHIC]
Here's a great infographic about prescription drugs in the United States. Some highlights: Here's a great infographic about prescription drugs in the United States. Some highlights:Prescription drugs account for 10…
HIPAA Privacy and Security Compliance: Should You Care?
The HIPAA/HITECH Omnibus Rule became effective just over one year ago. The HIPAA/HITECH Omnibus Rule became effective just over one year ago. The compliance date was just over six months…
ICD-10 Delay: What It Means to You
When President Obama signed H.R. 4302 into law, it pushed back the compliance date for ICD-10 by at least one year. The 10th revision of the International Statistical Classification of…
Healthcare: Get Ready to Shake, Rattle and Roll
On March 14th, I published a HealthBlog post called Disrupting and Destructing Healthcare. It has been widely distributed around the web and has had thousands of views. In that piece, I argued…
How Suffering May Change You for the Better
I was reading an opinion piece by David Brooks in today’s New York Times and it clari I was reading an opinion piece by David Brooks in today’s New York…
