Delivering High Quality Healthcare: Measure, Improve, Measure Again
I continue to be amazed by the magical thinking that is swirling around electronic medical records. On one level, I completely understand it. A hospital or clinic invests tens of thousands, sometimes…
Medical Professionals: Protect the Online Reputation of Your Practice
The healthcare industry, for better or worse, is an INDUSTRY, and as such is forced to adhere to the same marketing principles and strategy as any other in the business…
Making Health Addictive: Use Unpredictable Rewards
Since my presentation at the 2013 Connected Health Symposium, “Making Health Addictive,” I’ve been posting on this topic in order to explain some of the concepts in more detail and…
HIPAA Marketing Rule Guidance: Better Than Nothing
The HITECH Act made some significant changes to the HIPAA Privacy Rule, updating some provisions and increasing protections for individuals. The HITECH Act made some significant changes to the HIPAA…
UW Medicine’s Journey to Become an Accountable Care Organization
As part of the newly forming Health IT community in Seattle, the Unversity of Washington and the Washington Biotechnology and Biomedical Association have partnered on the “Health Innovator’s Collaborative,” which…
Venture Capital Fantasyland: Venrock’s Proposal to Reform Drug Development
Here come the dancers one by one,Your mamas calling but you’re having funYou’ll find you’re dancing on a number nine cloud
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A Summary of the HIPAA Privacy Rule
The Health Insurance Portability and Accountability Act (HIPAA)’s Privacy Rule focuses on the rights of an individual to control the use of his or her protected health information (PHI). The…
Hospital Readmission Data for All Payors
Efforts to reduce hospital readmissions have been focused on a handful of diagnoses and on government payors (primarily Medicare). In order to get a handle on the roughly 15% of…
Are You Ready for Medicare Part E?
If not, you may want to avoid shared savings programs (Accountable Care Organizations “ACOs”, Bundled Payments) or other risk sharing reimbursement arrangements. If not, you may want to avoid shared…
What Is the True Value of a New Patient?
When you work in the lead generation business as we do, and your stock-and-trade is proving the return on investment you provide your client(s), one of the key questions that…
