Establishing Your Own Private Clinic: A Case Study
Starting your own private practice can be a daunting task, especially when you do not have a reputation in the neighborhood. Most clinics have an extremely small catchment area of…
Marketing Medical Devices to Consumers, Not Patients
Medical Device and Diagnostic Industry (MDDI) recently published an article which stated that medical device makers should consider patients as consumers. Medical Device and Diagnostic Industry (MDDI) recently published an article which…
Practical Advice for HIMSS 2014 Attendees
HIMSS14, the big conference for all things dealing with health IT, is right around the corner. It’s a great conference – wish I could attend this year. HIMSS14, the big…
Collaboration: Emerging From Below
The January issue of Health Affairs focuses on the benefits of "communication-and-resolution programs” (CRPs), designed to facilitate the communication between healthcare providers and patients and families following unforeseen outcomes, including errors. The…
Why All Hospitals Are Also Digital Companies
The web has changed the way the world does business. You don’t have to look farther than 2013′s holiday shopping season, where 10% more shoppers bought online, 14% percent less…
The Quantified Self Goes to the Olympics
First published on MedCityNews.com. Since wearable health technologies seem to have found the most traction in a slice of the population with a great interest in being healthy, it makes sense…
Keeping Medical Device Designs Relevant in a Big Data World
Last week I presented the closing keynote at the Medical Design & Manufacturing (MD&M) West Conference & Exhibition in Los Angeles. MD&M has always been about what’s next in medical…
Physicians Love to Text, Too
Most patients probably don’t care how their doctors communicate with each other or with other health care professionals. They just care that they do. When physicians and other members of the…
Global Study Finds Majority Believe Traditional Hospitals Will Be Obsolete in the Near Future
A global study was released at the new year by the Intel Corporation indicating that around the world people’s health care wants and needs are principally focused on technology and…
In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO
Most healthcare advertising agencies will not admit it, but some clients are simply better than other clients. The people and personalities are part of the chemistry, but more than a…
