What Is Your Online Marketing Data Trying to Tell You?
How to Use Prior Period Analysis in Google Analytics How to Use Prior Period Analysis in Google AnalyticsBuilding web sites and actively managing online marketing campaigns for our healthcare clients…
The ePatient and His/Her Physician: What’s the Way Forward?
On February 18th we gathered a panel from across three continents to discuss e-patient and physician relations in our latest Doctors 2.0 & You Google hangout. On February 18th we…
Long Term, Health Spending on State and Local Government Workers Outpaces Medicaid
In a previous post I reported that health benefits for government workers cost 40 percent more than benefits for private-sector workers. This extra cost imposes a significant burden on taxpayers. Researchers…
Up Next for Care-Hacking Startups: Transforming Data into Action
First published on MedCityNews.com. Digital health futurist Fard Johnmar has a great way of describing the movement under way in consumer health engagement — he calls it care hacking. First published…
Shocker: What’s Really Behind the CVS Tobacco Announcement
You heard the news…nearly couldn’t miss it. Retail drug store giant CVS will phase out the sale of tobacco products before year's end. That’s the headline, but it’s the rest…
Do “Old People” Want Digital Engagement?
I know: the last thing seniors want is to be called “old people.” But as patients, do they want to be engaged using online and mobile technology? I know: the…
A Meeting of Minds on the Value of Healthcare IT
As healthcare providers face challenges from empowered patients, the increasing impact of the internet and mobile technology on patient care, and more outcomes-focused regulatory requirements, the role of information technology…
Top Tips to Boost Facebook Engagement
For a hospital, Facebook is a great social medium to connect with current and potential patients. It provides a platform to inspire people, entertain people, and promote the benefits of…
Establishing Your Own Private Clinic: A Case Study
Starting your own private practice can be a daunting task, especially when you do not have a reputation in the neighborhood. Most clinics have an extremely small catchment area of…
Marketing Medical Devices to Consumers, Not Patients
Medical Device and Diagnostic Industry (MDDI) recently published an article which stated that medical device makers should consider patients as consumers. Medical Device and Diagnostic Industry (MDDI) recently published an article which…
