The Outcomes That Matter to Patients
As an industry, healthcare spends a lot of time measuring and reporting outcomes. Taking a consumer based approach would also consider the outcomes that matter to patients. This table from…
Patient Reviews: Don’t Throw the Baby Out with the Bathwater!
Patient advocate Trisha Torrey (Tragic Reminders of the Uselessness of Doctor Ratings) warns us not to trust online doctor reviews; health care journalism scold Gary Schwitzer picks up the story and…
Ask an MD: How Do We Get More Doctors Involved in Marketing and Social Media Strategy?
Originally published on MedCityNews.com.It’s a hard truth for healthcare marketers: Consumers don’t want a relationship with your hospital, or your provider network. What they do want is a relationship with…
HealthWorks Collective Saturday Healthy Living Edition
It has been said often - and it's true - that our healthcare is focused on illness and not wellness. This has got to change! We all have to concentrate…
Body Odor and Skin Bacteria
Our bodies are rainforests of microbes feeding off the leftovers from our meals and contributing to a variety of body odors. Our bodies are rainforests of microbes feeding off the…
The Holy Grail of Weight Loss
A recent local TV station news broadcast promoted an upcoming story as “The Holy Grail of Weight Loss.” Now we’re talkin A recent local TV station news broadcast promoted an…
A Look at Suspension Training Systems
One of the hottest trends in the fitness industry is Suspension Training Systems, and it makes so much sense. Those of us over 50 can get into the act as…
Bring Food Education Back!
Bring food education back! How many urban kids have never seen a farm? Children should know where foods come from, what vitamins they contain, how to cook them and what…
