End-of-Life Decisions
Don't wait to make end-of-life decisions. This is a touchy topic and one that most people (medical professionals included here) do NOT like to talk about. But everyone should be urged…
Insomnia: Fears and Treatment – Part II
If my hypothesis (see previous post, Part 1) proves correct that fear of insomnia increases insomnia, successful treatment should involve mastery of the fear. We know from both experience and…
Duke Health and Facebook Advertising Case Study
Facebook has released a case study that highlights the success of Duke Health's advertising on its social networking site. One recent study found that healthcare organizations spend the most on Facebook advertising,…
New PPP Tests Innovations in Health Aid
At the Inter-American Development Bank’s (IDB) recent annual meeting in Panama, the two richest men in the world – Carlos Slim and Bill Gates - discussed their contributions to a…
What Do Patients Want From Pharma?
If it seems like we are always asking ourselves this question, that’s probably a good thing. All relationships require nurturing and regular self-examination. If it seems like we are always…
The Double Edge Sword for Cost Report Reopening
Cost Report Preparation Maximizes Reimbursement When Technology is LeveragedProviders should seek specialty firms with deep domain experience to processing their cost reports to ensure they have maximized their reporting reimbursement.Using…
Fatal Last Words That Wreck Doctor Marketing
Two of the most important benefits that we bring to our clients—both hospitals and provider practices—are objectivity and experience. We were reminded of this again recently while working with a…
Science and Biotech Need to Engage More to Win Public Trust
I will be speaking at BioWales on Tuesday, which is an honour.This is something like what I am going to say. I will be speaking at BioWales on Tuesday, which…
Electronic Exchange of Lab Results
The final question posed in the recent request for information posted by ONC reads as follows:What specific HHS policy changes would significantly increase standards based electronic exchange of laboratory results? The…
Prescription Drug Monitoring Programs
The Centers for Disease Control and Prevention, in their paper ”Policy Impact: Prescription Painkiller Overdoses,” declared prescription drug abuse “an epidemic” in the United States. By far the biggest factor in prescription…
