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8 Things CFOs Must Know About Health Reform
Whether a Chief Financial Officer is running the fiscal operations of a…
5 Best Billing Practices for the Bundled Payment Initiative
The Medicare bundled payment initiative seems to be gaining traction among healthcare…
The Second Wave of Healthcare Informatics
As I noted in last week’s post, I’ve recently returned from a…
The Importance of Link Copy in Your Online Marketing Campaigns
Site links are a powerful way to shorten your conversion funnel. Properly…
Enhance Brand Awareness Through Meme Marketing
If you’re responsible for providing content for your healthcare facility’s social media…
Caring Relationships
Small is BeautifulJuxtapositions are thought-provoking. Comparing diverse ideas from several sources often…
7 Viral Marketing Lessons from the ALS Ice Bucket Challenge
It’s a pop culture mash-up between a “double-dog dare” and a selfie…
How Telehealth Will Support the Triple Aim
Triple Aim 101 You’ll recall that the Centers for Medicare and Medicaid has…
Why Video Matters in Hospital Marketing
Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that…
