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Bragging Rights: How Personal Branding Benefits Doctors
“Almost every culture has its own metaphor about what happens to people…
Enterprise Dose Management Is Radiology’s Opportunity to Lead
Radiology administrators looking to raise the visibility and value of their department…
5 Values You Should Prize in Physician Compensation Models
When it comes to shifting models of physician compensation, there are…
5 Things CIOs Should Do in Light of the Recent Patient Records Theft
Community Health Systems, which manages 206 hospitals in 29 states, reported this…
Is Google Adwords a Good Marketing Option for Physicians?
Is Adwords and other pay per click sites a respectable marketing choice…
Patient Reactance: What It Is and Why Clinicians Need to Be Aware of It
Can you say “reactance”? Don’t feel bad, I wasn’t familiar with the…
CMS Proposed Payment Changes for Outpatient Procedures
On July 14, 2014, the CMS released its Proposed Hospital Outpatient Prospective…
Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
Mobile devices, including smartphones and tablets, are shaking things up in the…
5 Steps to Achieving URAC Specialty Pharmacy Accreditation
For many patients with complex, chronic illnesses, specialty pharmacies are the crux…
