Targeted Landing Pages Are Key for Healthcare
Having a consumer understand a healthcare website can be extremely challenging. The…
Who’s Who of Health Care Join Forces for SMART Technology
In the new app-driven health economy, ease of use of IT for…
Making Health Addictive: Use the Sentinel Effect [VIDEO]
Since I gave a keynote at the 2013 Connected Health Symposium called…
The Heart of Content Marketing for Life Sciences: Start with a Powerful Story
A community in the developing world spared years of unnecessary suffering from…
Want to Make a Lot of Money in Healthcare? Don’t Become a Doctor
Top Earners? Top Earners? Not Doctors. Last week the New York Times ran…
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BioPharma Beat: Apple and the Dawn of the Worried Well (the Sequel)
In June 2013, I wrote here on HealthWorks Collective an article on…
4 Tactics for Easing Physicians into the Age of Digital Marketing
Many newly minted physicians are anxious to promote their practices online, and…
The Doctor-Patient Relationship of Today
Providing others with healthcare is a very personal and important service. One…
Growth versus Volume in Medtech
One of the more interesting aspects of well-established markets that have significant…
Practice Fusion’s Partnership with Merck, and Its Data Implications
Practice Fusion recently partnered with vaccine manufacturer and drug company Merck to…
