The Heart of Content Marketing for Life Sciences: Start with a Powerful Story
A community in the developing world spared years of unnecessary suffering from…
Want to Make a Lot of Money in Healthcare? Don’t Become a Doctor
Top Earners? Top Earners? Not Doctors. Last week the New York Times ran…
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BioPharma Beat: Apple and the Dawn of the Worried Well (the Sequel)
In June 2013, I wrote here on HealthWorks Collective an article on…
4 Tactics for Easing Physicians into the Age of Digital Marketing
Many newly minted physicians are anxious to promote their practices online, and…
The Doctor-Patient Relationship of Today
Providing others with healthcare is a very personal and important service. One…
Growth versus Volume in Medtech
One of the more interesting aspects of well-established markets that have significant…
Practice Fusion’s Partnership with Merck, and Its Data Implications
Practice Fusion recently partnered with vaccine manufacturer and drug company Merck to…
Bruce Bethancourt on Building the Medical Group of Tomorrow [TRANSCRIPT]
This is the transcript of my recent podcast interview with Dr. Bruce…
The Staying Power of Spine Surgery Markets
While medtech over the past five years has seen continued pressure on…
Why Medical Professionals Should Embrace Internet Marketing
Nearly 60 percent of Internet users access the Web for medical information,…
