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HIPAA Marketing Rule Guidance: Better Than Nothing
The HITECH Act made some significant changes to the HIPAA Privacy Rule,…
UW Medicine’s Journey to Become an Accountable Care Organization
As part of the newly forming Health IT community in Seattle, the…
Venture Capital Fantasyland: Venrock’s Proposal to Reform Drug Development
Here come the dancers one by one,Your mamas calling but you’re having…
What Is the True Value of a New Patient?
When you work in the lead generation business as we do, and…
Are You Ready for Medicare Part E?
If not, you may want to avoid shared savings programs (Accountable Care…
Hospital Readmission Data for All Payors
Efforts to reduce hospital readmissions have been focused on a handful of…
Beyond the Buzz: What the New Twitter Profile Means for Healthcare Marketing
Have you got it yet? It’s bigger, bolder, and brighter. It’s the…
Patient-Centered Physicians Have Lower Diagnostic Testing Costs
For many physicians, the term “patient-centered” conjures up fears of longer office…
Want to Grow Your Medical Practice? Think Like an Entrepreneur
Your medical practice is a business. Yet many people who own or…
Data, Sensors and Shoes: Conjecture Behind Nike’s Rumored Departure from Wearable Devices
Anyone over 40 years old remembers the 1986 Nike television ad featuring…
